Transforming Members into Valuable Participants with Mario Tarquinio of Les Mills
Every health club leader should understand the importance of their most valuable participants. They stay and visit longer at clubs and are often your loudest advocators. Taylor Gabhart, the editor of Club Solutions Magazine, recently sat down with Mario Tarquinio, the head of key accounts/verticals at Les Mills U.S., to discuss how to best build a loyal, engaged membership base. Recently, Les Mills completed their most valuable participants (MVPs) report, which analyzed 2.6 million members to understand club growth dynamics. The key findings reveal Les Mills group training participants visit the gym 59% more and stay 39% longer than average members. Tarquinio emphasizes the importance of motivation, group training, and creating an inclusive environment where instructors and members build a supportive community. Listen to the conversation here.