Redefining Fitness for Gen Z Members with Ruben Mejia of SportsArt
The most influential generation that’s shaping the fitness industry right now is Gen Z members. This value-driven, tech-savvy group is redefining what it means to be a fitness consumer. They prioritize authenticity, sustainability, mental well-being and meaningful community. Taylor Gabhart, the editor of Club Solutions Magazine, recently sat down with Ruben Mejia, the executive vice president of SportsArt, to discuss how clubs and the fitness community can best fulfill the needs of Gen Z. Mejia also shares how this group is reshaping expectations and how health clubs can better adapt today to connect with this very powerful generation of gym-goers. Listen to the conversation here.