Community as a Growth Strategy with Stephanie Schon of The Bar Method
What does it take to build a thriving boutique fitness franchise? For The Bar Method, the answer is community. Stephanie Schon, the brand president of The Bar Method, has spent the last five and a half years scaling a brand where 99% of studio owners are women, growth is driven from within the client base and community is treated as a core business strategy. Schon joined the Club Solutions Magazine podcast to discuss how the brand approaches franchisee selection and support, what KPIs matter most in year one and why the boutique fitness boom is only getting started — particularly as Gen Z and Millenials increasingly drive industry spending.