Episode 239: I'm With The Brand (unpacking how brands influence our brains), part one

This episode is part one in an ongoing series about brands and how they influence our identities and drive consumerism. In this episode: We’re going to break down what brand and branding mean, using fizzy water and boxed macaroni and cheese as examples We will walk through the history of “brands” and “branding” leading up to this century, where it evolves from a little brand on a jug to full-on marketing teams and brand theory Why it's so wild that food brands got obsessed with masked taste tests in the 70s and 80s How Amanda teaches brand and branding to her small business clients and students (and why that matters for them) And Amanda will shares some brands that aren’t really who you think they are any more (or maybe never were) Additional reading: "Meet the Man Who Made a Fortune Bringing Brands Back to Life, " Suzanne Kapner, The Wall Street Journal. Authentic Brands Group brand portfolio Levi Strauss & Co. Enters into Definitive Agreement to Sell Dockers to Authentic Brands Group "JCPenney Joins SPARC to Form Catalyst Brands," David Moin, WWD. Catalyst Brands "Shein signs deal with Forever 21 owner as fast-fashion majors look to boost reach," Arriana McLymore, Reuters. Learn more about the San Pedro Apparel Mart in episode 231 of Clotheshorse! ALSO: get your tickets for Clotheshorse LIVE! 10/23 Seattle, WA @ Here-After 10/26 Portland, OR @ Holocene Get your Clotheshorse merch here: https://clotheshorsepodcast.com/shop/ If you want to share your opinion/additional thoughts on the subjects we cover in each episode, feel free to email, whether it’s a typed out message or an audio recording: amanda@clotheshorse.world Did you enjoy this episode? Consider "buying me a coffee" via Ko-fi: ko-fi.com/clotheshorse Clotheshorse is brought to you with support from the following sustainable small businesses: Slow Fashion Academy is a size-inclusive sewing and patternmaking studio based in Philadelphia, Pennsylvania. Designer and fashion professor Ruby Gertz teaches workshops for hobbyists and aspiring designers, so that anyone can learn the foundational skills of making, mending, and altering their own clothes. Ruby also provides professional design and patternmaking services to emerging slow fashion brands, and occasionally takes commissions for custom garments and costume pieces. She has also released several PDF sewing patterns for original designs under her brands Spokes & Stitches, and Starling Petite Plus. Check the schedule for upcoming workshops, download PDF sewing patterns, and learn about additional sewing and design services at www.slowfashion.academy . The Pewter Thimble Is there a little bit of Italy in your soul? Are you an enthusiast of pre-loved decor and accessories? Bring vintage Italian style — and history — into your space with The Pewter Thimble ( @thepewterthimble ). We source useful and beautiful things, and mend them where needed. We also find gorgeous illustrations, and make them print-worthy. Tarot cards, tea towels and handpicked treasures, available to you from the comfort of your own home. Responsibly sourced from across Rome, lovingly renewed by fairly paid artists and artisans, with something for every budget. Discover more at thepewterthimble.com St. Evens is an NYC-based vintage shop that is dedicated to bringing you those special pieces you’ll reach for again and again. More than just a store, St. Evens is dedicated to sharing the stories and history behind the garments. 10% of all sales are donated to a different charitable organization each month. New vintage is released every Thursday at wearStEvens.com, with previews of new pieces and more brought to you on Instagram at @wear_st.evens. Deco Denim is a startup based out of San Francisco, selling clothing and accessories that are sustainable, gender fluid, size inclusive and high quality--made to last for years to come. Deco Denim is trying to change the way you think about buying clothes. Founder Sarah Mattes wants to empower people to ask importa

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