E264 | Sales-Led vs. Product-Led: The Key Differences Tackling Churn with eWebinar's CEO Melissa Kwan
Today on the show, we have Melissa Kwan, CEO and Co-Founder of eWebinar. In this episode, Melissa shares her experience building and scaling eWebinar, a product-led company, and contrasts it with her previous sales-led ventures. We dive into the key differences between sales-led and product-led growth models, specifically how each approach tackles churn and retention. Melissa also opens up about the challenges of bootstrapping a SaaS company, the role of automation in scaling, and how focusing on lifestyle has shaped her business decisions. Mentioned Resources eWebinar Spacio HomeSpotter Hotjar Stripe ChartMogul Leah Tharin Userpilot Emeric Ernoult Agorapulse Churn FM is sponsored by Vitally , the all-in-one Customer Success Platform.