Christopher Lochhead Follow Your Different™
Business & Finance
About
Christopher Lochhead | Follow Your Different is pioneer in real dialogue podcasts. “The best business podcast” – Podcast Magazine “The worst business podcast” – Neil Pearlberg
Episodes
- 430 Why the Best Teachers Are Different — and What That Costs You with Christopher Lochhead | Better Leaders Better Schools with Danny Bauer
What does it truly mean to make a difference in someone’s life? According to Christopher Lochhead, Category Design pioneer and author, the answer is surprisingly simple: you have to be different. On this episode of Christopher Lochhead: Fo…
- 429 A Creator and a Capitalist are the Same Person with Jessica Miller of the It’s Your Offer Podcast
In a world flooded with content, credentials, and competition, most people are still playing the wrong game. On this episode of Christopher Lochhead: Follow Your Different , we sat down with Jessica Miller on the It’s Your Offer Podcast to…
- 428 Almost Everyone Is Missing the Real Value of Artemis 2 | Different
On this episode of Christopher Lochhead: Follow Your Different , let us talk about the recent feat of Humanity with the Artemis 2 and the real value that people are missing. On April 10th, 2026, a capsule named Integrity fell from the sky…
- 427 The California Government Wants Your Assets | Different
On this episode of Christopher Lochhead: Follow Your Different , let us talk about California. California is considering something that has never existed in American history: a tax not on what you earn, but on what you own. The proposed Bi…
- 426 Knowledge is Not Power Anymore: Creation Is Your New Superpower
On this episode of Christopher Lochhead: Follow Your Different , Christopher Lochhead moves over to the guest chair and answer our questions about AI, Creator Capitalists, and the future of work. At the AI and Copilot Summit in San Diego,…
- 425 The Category Creation Formula: Why Most Business Strategy is a Trap with Kevin Maney & Mike Damphousse
In a world flooded with content and incremental business strategies, standing out is more than a competitive advantage, it’s a necessity. Legendary Category Designers Kevin Maney and Mike Damphousse joined Christopher Lochhead on this week…
- 424 AI Agent & Copilot Podcast: Christopher Lochhead on Creator Capitalists and the Future of Work
Artificial intelligence is rapidly transforming the business landscape, redefining how value is created and where human work fits within the new paradigm. Long-standing advice to amass knowledge and out-execute others is now running up aga…
- 423 Military Creator Con: Celebrating Military Creators & Entrepreneurs with James Van Prooyen and Marah Lago
In a business world awash with endless content, few voices cut through the noise like Christopher Lochhead: Follow Your Different . In this episode, we sit down with the co-founders of Military Creator Con, James Van Prooyen and Marah Lago…
- 422 The Transformation Economy with Joe Pine, World-wide Bestselling Author of “The Experience Economy”
This episode of Christopher Lochhead: Follow Your Different reunites us with the renowned business thinker Joe Pine, whose work on the experience economy transformed how organizations define value. We join Christopher and Joe in tracing th…
- 421 Davos Update, What do Earnings From, Apple, Meta, Tesla & Microsoft Mean For You, and the Future of AI, Ray Wang Feb 2026
Welcome to another episode of Christopher Lochhead: Follow Your Different , featuring the legendary Ray Wang . In this memorable conversation, Christopher and Ray dive deep into the latest developments shaping the world of technology, busi…
- 420 How to Flourish with Daniel Coyle, NYT Best-selling Author of The Culture Code, on new book “Flourish: The Art of Building Meaning, Joy, and Fulfillment”
In a world overflowing with business content and quick-fix success formulas, authentic dialogue about what gives life meaning can feel rare. On this episode of Christopher Lochhead: Follow Your Different , we have a conversation with Danie…
- 419 The Secret to Success In 2026 Is Hiding in Plain Sight (LinkedIn, Lenny & Noam Just Proved It) | Category Pirates
On this episode of Christopher Lochhead: Follow Your Different , we sail with the Category Pirates to unpack why career success in the coming years hinges on moving beyond using AI as just another productivity tool and embracing it as a co…
- 418 Frontline Diplomacy: Israel’s Deputy Minister of Foreign Affairs Sharren Haskel on Iran, Gaza, and Hope for the Region
On this episode of Christopher Lochhead: Follow Your Different , Israeli Deputy Minister of Foreign Affairs Sharren Haskel joins us to discuss the rapidly evolving regional dynamics, the impact of October 7th, and the broader implications…
- 417 How Joe Pine Built A Business Around His Intellectual Capital
On this episode of Christopher Lochhead: Follow Your Different , we sit down with business thinker Joe Pine , the legendary co-author of “The Experience Economy,” for an in-depth conversation about building a career around unique ideas. Jo…
- 416 The Rise of the Creator Capitalist with Christopher Lochhead | The Podcast Interview Marketing Show
On this episode of Christopher Lochhead: Follow Your Different , Christopher yielded his host chair as he joined Tom Schwab in The Podcast Interview Marketing Show to discuss the rise of the Creator Capitalist. Through their dialogue, Chri…
- 415 Out Of The Existing Market Trap with Christopher Lochhead
Christopher Lochhead, the renowned “Godfather of Category Design,” recently took the stage at the Constellations Connected Enterprise 2025 conference and delivered a blistering wake-up call to every business leader, entrepreneur, and innov…
- 414 The AI Future with John Donovan of AT&T, the Man who launched the iPhone
In this episode of Christopher Lochhead: Follow Your Different , we are treated to a rare dialogue with John Donovan , renowned technology executive and board member, whose career has spanned transformative eras at AT&T and who continues t…
- 413 How to Future-Proof the Next Generation with Ted Dintersmith
If you’ve ever wondered why so many high school graduates seem ill-prepared for life in the real world, you aren’t alone. On this episode of Christopher Lochhead: Follow Your Different, we have a powerful conversation with education innova…
- 412 Fighting In Gaza & Lebanon: Through an IDF Tank Commander’s Eyes with Benaya Cherlow
On this episode of Christopher Lochhead: Follow Your Different , we sit down with Captain Benaya Cherlow , an Israeli-American army officer, strategist, and veteran of both Gaza and Lebanon. In the aftermath of October 7th, when the world…
- 411 The Prime Minister of Subscription: Tien Tzuo and The Art of Category Making
The business world rewards those bold enough to bet on seismic shifts; those who don’t just ride the wave, but fundamentally reshape the tide. In a fascinating conversation with Tien Tzuo, legendary founder of Zoura, we get a rare look int…
- 410 Founders, Keepers: Rich Hagberg & Tien Tzuo on the Data-Backed Truth About Entrepreneurship
When it comes to startup success, few voices are as insightful as Rich Hagberg and Tien Tzuo. On this episode of “ Christopher Lochhead: Follow Your Different ,” these two innovators unveiled the complex tapestry of traits, behaviors, and…
- 409 Slow Dopamine: How To Build A Career That Lasts By Losing Yourself In The Work With Monroe Jones | Creator Capitalist Conversations
On this episode of Christopher Lochhead: Follow Your Different , in an unfiltered and deeply human conversation with Christopher Lochhead and Eddie Yoon on their Creator Capitalist Conversation, Monroe Jones traces his journey from the exp…
- 408 Follow Your Exponentials: Ray Wang on the Coming Golden Age of AI
On this episode of Christopher Lochhead: Follow Your Different , we welcome back Ray Wang , principal analyst and CEO of Constellation Research, for a dynamic discussion on technology’s future. We explore the explosive rise of AI-native co…
- 407 The Enduring Power of Positioning with Laura Ries (Part 2)
On this episode of Christopher Lochhead: Follow Your Different , we welcome back marketing leader and author Laura Ries for the conclusion of their two-part conversation. If you haven’t listened to part 1 or would like to remind yourself w…
- 406 The Give First Playbook: Brad Feld’s Tactics for Building a Legendary Life
If you’re fascinated by the intersection of deep human connection and legendary entrepreneurship, this episode of Christopher Lochhead: Follow Your Different with Brad Feld is a masterclass. Brad Feld, co-founder of Techstars and Foundry G…
- 405 The Enduring Power of Positioning with Laura Ries (Part 1)
On this episode of Christopher Lochhead: Follow Your Different , we sit down with marketing royalty Laura Ries , the daughter of Al Ries and Chairwoman of RIES, to unpack what makes for truly powerful brand building. The discussion, sparke…
- 404 Is Agentic AI the End of SaaS as We Know It? | DisrupTV
In a special episode from the DisrupTV studios , marketing visionaries Christopher Lochhead, Ray Wang, Vala Afshar, and guest Sunil Karkera dive deep into the themes of Christopher Lochhead’s latest book, The Existing Market Trap . The con…
- 403 Closing the Execution Gap: Chris Happ on Vibe Creating and the Future of Business
On this episode of Christopher Lochhead: Follow Your Different , we sit down with Chris Happ , co-founder and CEO of Virtuous AI, to discuss the urgent need for businesses to embrace AI. We explore how companies have a narrow two-year wind…
- 402 Why Your Identity Is A Choice (Not A Label) with “IRON” Mike Steadman
On this episode of Follow Your Different, Christopher Lochhead welcomes “ IRON” Mike Steadman , a former Marine officer, national boxing champion, and entrepreneur into another installment of Creator Capitalist Conversations . Together, th…
- 401 Listen To Your Top 3% Superconsumers And Find What’s Weird | Building with Buyers
On this episode of Christopher Lochhead: Follow Your Different , the script is flipped and we listen to Christopher Lochhead explore the critical theme of customer obsession, especially within startups on the Building with Buyers podcast ,…
- 400 The Existing Market Trap with Al Ramadan
On this special 400th episode of Christopher Lochhead: Follow Your Different , Christopher and guest Al Ramadan discuss their new book, “The Existing Market Trap.” They explore the pitfalls businesses face when trying to innovate within es…
- 399 How DUDE Wipes Flushed The Competition And Became A $219M Category King | Creator Capitalist Conversations
On this episode of Christopher Lochhead: Follow Your Different , we have a Dude conversation with the chief Dudes of DUDE Wipes to talk about how they wiped their competition and became the leader in their category. This episode is part of…
- 398 Why Quitting Isn’t As Risky As You Think with Carylyne Chan | Creator Capitalist Conversations
On this episode of Christopher Lochhead: Follow Your Different , we are treated to an inspiring conversation with Carylyne Chan , a startup founder, investor, and advocate for autonomy and entrepreneurship. This episode is part of the “Cre…
- 397 How To Build A Career That Can’t Be Replicated with Mike Maples, Jr.
On this episode of Christopher Lochhead: Follow Your Different , we engage in a riveting conversation with Mike Maples Jr., co-founder of Floodgate and a prominent venture capitalist. This episode, which is a part of the “Creator Capitalis…
- 396 You Need a Dream, Not a Deck: Zero Billion Dollar Markets with Steve Vassallo
On this episode of Christopher Lochhead: Follow Your Different, we have a dialogue with Steve Vassallo , a General Partner at Foundation Capital, to celebrate the firm’s 30th anniversary and explore the evolution of venture capital (VC) in…
- 395 Work Is The Reward: How To Design A Career You Never Want To Quit | Pirates Perspective
On this episode of Christopher Lochhead: Follow Your Different , Christopher and his fellow Category Pirates explore the concept of retirement, challenging the traditional notion that it is the ultimate goal of one’s career. Instead, they…
- 394 Radical Listening: The Superpower Hiding in Plain Sight with Dr. Christian van Nieuwerburgh & Dr. Robert Biswas-Diener
On this episode of Christopher Lochhead: Follow Your Different , we engage with psychologists Dr. Christian van Nieuwerburgh and Dr. Robert Biswas-Diener to explore the concept of radical listening. We discuss why effective listening is ch…
- 393 You Don’t Need Credentials To Create: How To Scale (And Get Paid) For What You Know | Category Pirates
On this episode of Christopher Lochhead: Follow Your Different , we explore the transformative potential of intellectual capital (IC) with our fellow Pirate Eddie Yoon. Intellectual Capital (IC) is a valuable yet often overlooked asset, wh…
- 392 All Business Is Personal: Why Relationship Capital Is The Most Underestimated Form Of Wealth | Category Pirates
On this episode of Christopher Lochhead: Follow Your Different , we get a fresh Pirates Perspective with our favorite fellow Category Pirates Eddie Yoon and Katrina Kirsch on why Relationship Capital is the most underrated form of wealth.…
- 391 Solving Climate Change with Capitalism: How Andrew Gilmour Is Unlocking Trillions in Carbon Markets
On this episode of Christopher Lochhead: Follow Your Different , Andrew Gilmour , a visionary entrepreneur, discussed how capital markets can transform the way we approach environmental sustainability. The global carbon market is a trillio…
- 390 Design Your Future: How To Trade Fear For A Fulfilling Career | Category Pirates
On this episode of Christopher Lochhead: Follow Your Different , we get a Pirates Perspective with our favorite fellow Category Pirates Eddie Yoon and Katrina Kirsch on how personal capital—financial resources, reputation, creativity, and…
- 389 Leading with Love and Resistance: Pastor Evan Mawarire on Freedom, Democracy, and the Power of Faith
On this episode of Christopher Lochhead: Follow Your Different , Pastor Evan Mawarire joins us in an insightful conversation about the complexities of faith, the pursuit of happiness, and the importance of re-evaluating our core values. Pa…
- 388 The Empty Chair: A Different Approach to Grief This Holiday Season | Category Pirates
On this episode of Christopher Lochhead: Follow Your Different , Christopher shares his personal journey through grief following the tragic murder of his close friend, Tushar. Joined by fellow Category Pirates Eddie Yoon and Katrina Kirsch…
- 387 Happy Money with Bestselling Author Ken Honda
In this episode of Christopher Lochhead: Follow Your Different , we revisit an enlightening conversation with Ken Honda as we dive into the concept of “happy money,” a transformative philosophy that fosters a more joyful and harmonious rel…
- Have a Legendary 2025
Welcome to Christopher Lochhead: Follow Your Different 2025 ! In this New Year’s episode, we reflect on the past year and look forward to 2025, with a focus on significant career trends and the impact of AI on the workforce. With 60% of Am…
- 386 The Art of The Impossible with Steven Kotler, NY Times Bestselling Author
On this episode of Christopher Lochhead: Follow Your Different , we look back on a fascinating deep dive with renowned author and peak performance expert Steven Kotler . The conversation centers around Kotler’s book, “The Art of Impossible…
- 385 Silicon Valley’s Secret Marketing Assassin Rick Bennett
On this episode of Christopher Lochhead: Follow Your Different , we get a blast from the past from a legendary dialogue with Rick Bennett, a renowned marketing expert from Silicon Valley. We delve into unconventional marketing strategies,…
- 384 Innovation Under Pressure: Judah Taub on the Power of Israeli Entrepreneurial Spirit
On this episode of Christopher Lochhead: Follow Your Different , the spotlight is on the resilience and unique challenges faced by Israeli entrepreneurs as we have a conversation with Judah Taub, managing partner at Hetz Venture Capital. J…
- 383 Grief & Happiness For The Holidays with Dushka Zapata
The holiday season is often portrayed as a time of joy, celebration, and togetherness. However, for many, it can also be a period of profound sorrow and reflection, especially for those who have experienced loss. So for this upcoming holid…
- 382 The Discipline of a Champion: Rickson Gracie’s Philosophy of Presence, Power, and Peace
On this episode of Christopher Lochhead: Follow Your Different , we are treated to a profound conversation with Rickson Gracie , a legendary figure in Brazilian Jiu-jitsu. Known for his unparalleled contributions to martial arts and his de…