#142 Marketing: When to and When Not to do it
After having this topic come up four times with different clients, in the last 48 hours, I realized it's a necessary topic to get into on the show. In this episode I teach you the differences between marketing, public relations (PR), and advertising. I explain how these components serve distinct purposes within a business strategy and I go into when and how to implement each one to maximize effectiveness and avoid common pitfalls. BONUS: I'll break down what role event sponsorship plays in all this This episode serves as an educational resource to help you gain clarity on these crucial business functions and make informed decisions. Join the Seizing Happy Hybrid Community here -> https://bit.ly/SeizingHappyTribe Sneak peek of EXTRAORDINARY here -> https://bit.ly/extraordinaryfeed Want details on SBS? Email info@seizinghappy.com to apply 00:00 Introduction and Personal Background 00:21 Purpose of the Episode 02:46 Defining Marketing 06:59 Understanding Public Relations 16:28 Exploring Advertising 18:16 Sponsorship Insights 25:18 Budgeting for Marketing, PR, and Advertising 33:22 Final Thoughts and Recommendations