Business of Story
Business & Finance
About
The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
Episodes
- #567: The TRUTH Brand Storytelling Framework for Hiring, With Bryan Adams
Bryan Adams explains the TRUTH Brand Storytelling Framework, a five-step structure for building employer brands that attract top talent by telling the truth. He shares insights from his work with brands like Nike and Apple, emphasizing the…
- #566: How to Access Your Genius Creativity on Demand, With Sara Connell
Sara Connell, author and founder of Thought Leader Academy, joins Park Howell on Business of Story to discuss how to access creative downloads. She explains the neuroscience and quantum physics behind these ideas, introducing practices lik…
- #565: How to Make Your Ad Agency Indespensible, With Marcus Sheridan
Marcus Sheridan joins Park Howell on Business of Story to discuss how ad agencies can remain indispensable in the age of AI. They cover the impact of AI on agency services, the concept of identity fluidity, and building an AI-ready web pre…
- #564: From Compliance to Culture: How AI and Story Are Rewriting the Sustainability Playbook, With Bruno Sarda
Bruno Sarda, a leader in Climate Change and Sustainability Services, joins the Business of Story podcast to discuss AI, storytelling, and ESG strategy. He explores how AI and storytelling are influencing sustainability efforts and the shif…
- #563: The Mistakes and Miracles of the Lovesac Brand Story, with Shawn Nelson
Shawn Nelson, founder of Lovesac, discusses the brand's journey, its unique product philosophy, and marketing strategies. He also shares insights from his entrepreneurial experience, including overcoming bankruptcy and focusing on sustaina…
- #562. How to Understand the Narrative Behind Your Numbers for Growth, With Nick Jain
Nick Jain, co-founder of Eagle Rock CFO, discusses aligning business narratives with financial numbers. He explains why entrepreneurs often misunderstand their financials, key metrics at different growth stages, a CFO decision framework, a…
- #561: Why Storytelling Is the One Skill AI Can Never Replace, with Joe Lazer
Joe Lazauskas, author of "Super Skill: Why Storytelling Is the Superpower of the AI Age," explains why storytelling is a uniquely human skill that AI cannot replicate. He discusses the impact of AI on content and how to leverage storytelli…
- #560: The Story You're Afraid to Tell is the One That Changes Everything, with Rachel McCord
Rachel McCord shares her personal narrative, including details about open heart surgery and repressed childhood memories. She discusses how these experiences influenced her life and professional path, offering insights into her journey.
- #559: Why Tone is the Missing Link in Brand Storytelling Success, with Charly Tate
Charly Tate, founder of Kindling Works, discusses the significance of tone in brand storytelling. She explains how tone helps messages resonate, builds trust, and fosters connection with an audience.
- #558: Unlocking Message Market Match: The Secret to Predictable Profits, With Charles Gaudet
In this episode, Charles Gaudet of Predictable Profits discusses message market match as a key to predictable growth. He explains how to align brand story with market needs, identify super consumers, and generate leads.
- #557: How to Be Heard: Turning Audience Pain into Business Impact, with Dan Manning
Dan Manning, a professional storyteller, shares his "Before, Change, After, Meaning" framework for effective communication. He explains how understanding an audience's pain can help founders and executives communicate ideas that drive acti…
- #556: From Clicks to Conversions: Fixing Your Post-Click Story, with Shamir Duverseau
Shamir Duverseau joins Business of Story to discuss converting clicks into customers. He explains the importance of the post-click experience in marketing. This episode offers insights into improving conversion rates and building customer…
- #555: Which Story Should You Tell and to Whom, With Lee Schneider
In this episode of the Business of Story, Lee Schneider discusses identifying and telling the right story for a specific audience. He covers the three essential stories every business needs and practical ways to test and refine a narrative.
- #554: How Great Brand Storytelling Helps You Recruit Rockstars, With Jeff Hyman
Jeff Hyman, author of "Recruit Rockstars," joins Park Howell to discuss how brand storytelling can enhance recruitment. The conversation covers using narrative frameworks to attract talent, optimizing job postings, and leveraging AI for em…
- #553: How to Turn AI Into Artful Intelligence That Inspires Your Brand Storytelling, With Jen Perry
Jen Perry, Executive Creative Director at Vagrants, joins Park Howell on Business of Story to discuss transforming artificial intelligence into artful intelligence for brand storytelling. The episode explores strategies for integrating emo…
- #552: How Stories Are Alive And Energize Your Brand, With Christopher Vogler
Christopher Vogler, author of The Writer's Journey, joins Park Howell to discuss how the Hero's Journey can be applied to personal and brand transformation. The episode explores wish fulfillment in brand stories, overcoming obstacles, and…
- #551: Why Building Your Audience Now is the Only Moat Against AI, With Joe Pulizzi
Joe Pulizzi, content marketing pioneer, discusses the urgency of building human audiences within 12-24 months before AI content makes discovery challenging. He highlights the importance of authentic relationships and owned audiences as a "…
- #550: How to Use The Hero's Journey in Business and in Life, With John Bucher
This episode of Business of Story, featuring John Bucher, explores the application of Joseph Campbell's Hero's Journey in business and life. It discusses the neurological basis of storytelling, customer decision-making, and different paths…
- 549: Don't Market More, Matter More: Why Resonance Beats Reach, With Jay Acunzo
Jay Acunzo and Park Howell discuss why clarity isn't enough for brand stories and how to transform expertise into influential public voice through premise development. They explore the philosophy of resonance over reach and its impact on b…
- #548: Bringing Stories of Wisdom Back From Beyond the Grave, With Miles Spencer
Miles Spencer discusses Reflekta's SoulTech platform, which uses AI to recreate loved ones' voices from as little as 10 seconds of audio. This technology enables interactive conversations with passed loved ones, transforming grief into con…
- #547: From Burnout to Breakthrough: How Taking Time Off Accelerates Growth, with Michael Walsh
In this episode, Michael Walsh discusses how taking time off can accelerate business growth. He shares insights on people-first business strategies, scaling companies, and improving organizational culture.
- #546: Pretotyping: How to Build the Right 'It' Before You Build it Right, With Alberto Savoia
Alberto Savoia, Google's first Director of Engineering, discusses his "pretotyping" method. He explains how to test market desirability for new ideas using the XYZ hypothesis and YODA framework before investing significant time and money.
- #545: How Curiosity and Stories Rescue Your Corporate Training, With Damon Lembi
Damon Lembi, a bestselling author and CEO of Learnit, shares insights on using curiosity and storytelling to improve corporate training. He discusses how organizations can grow and leaders can learn effectively through these methods, drawi…
- #544: The REST Method: How to Turn Hostage-Taking Stories Into Leadership Gold with Julie Lancaster
Julie Lancaster, founder of Lancaster Leadership, introduces the REST method for leadership storytelling. This episode explores how to improve team engagement and communication through a four-step framework (Relate, Engage, Short, Theme) a…
- #543: From Adversary to Advocate: How Auditors Use Story to Build Trust Instead with Shagen Ganason
Shagen Ganason, author and Chief Audit Executive, explains how auditors can use storytelling to provide context for data and reports. This approach aims to transform the auditor's role from adversary to advocate, fostering trust and encour…
- #542: Why AI Makes Your Agency More Valuable, Not Cheaper with Drew McLellan
This episode features Drew McLellan, CEO of the Agency Management Institute, who discusses the impact of AI on agencies and clients. He explains why agency principals and marketing consultants should become AI leaders to gain a competitive…
- #541: How CMOs Turn AI Marketing Chaos into Credible Brand Storytelling With Joeri Billast
Joeri Billast, international marketing strategist, discusses how CMOs can transform scattered AI experiments into credible brand storytelling. The episode explores the difference between AI-first and narrative-first approaches, boardroom s…
- #540: From Money Horror Stories to Financial Happiness: Rewrite Your Financial Narrative with Jason Leong
Jason Leong, CEO of Pocketsmith, explains how to reframe financial perspectives to build confidence. He covers financial forecasting, the concept of a household CFO, and customer success stories related to financial empowerment.
- #539: How to Turn Boring Presentations Into Brilliant Performances With Femi Oke
In this episode of Business of Story, Femi Oke discusses professional moderating techniques. She shares methods for engaging audiences, managing speakers, and preparing for presentations with confidence.
- #538: Curious How AI Changes Your Customers? Mark Schaefer Has Some Answers.
Mark Schaefer, author of "How AI Changes Your Customers," discusses research from 300 global futurists on AI's impact on customer behavior, marketing strategy, and business success through 2035. The episode also covers a dual content strat…
- #536: How Hollywood's 27 Genres Transform Unknown Brands into Blockbusters with Greg Logan
In this episode, Greg Logan, author of Creating a Blockbuster Brand, discusses Hollywood's 27 Genres framework. He explains how this framework can align brand stories with audience emotional reality to differentiate brands and drive busine…
- #536: Audience-First Brand Storytelling: The Strategy Driving Amazon and Lululemon's Shows with Jen Moss
Jen Moss, Co-Founder and Chief Creative Officer of JAR Podcast Solutions, discusses audience-first brand storytelling. She shares her experience working with clients such as Amazon and Lululemon, bringing her background in radio, journalis…
- #535: Your Business Story Changes When AI Does the Work: Automation Secrets with Alane Boyd
Alane Boyd, Co-CEO of Biggest Goal, discusses how automation can change business stories. She explores avoiding burnout, achieving mental clarity, and increasing client lifetime value with scalable systems. The conversation also covers cra…
- #534: From Expert to Authority: The 3-Story Secret With Kyle Gray
Kyle Gray, an author and presentation coach, shares his "3-Story Secret" for crafting compelling brand stories. He explains how storytelling can help businesses communicate their unique value and improve sales both online and offline.
- #533: Why Random Acts of AI Are Killing Your Sales With Alice Heiman
Alice Heiman, Chief Sales Energizer, explains how random acts of AI can negatively impact sales. She advocates for a human-centric strategy over artificial intelligence to achieve better sales outcomes.
- #531: How to Position Your Brand Against a Clear-Cut Enemy With Laura Ries
Laura Ries, a brand marketing expert and author, discusses positioning brands against competitors. She draws on her experience as chairwoman of RIES and co-author of several marketing books, branding, and advertising books.
- #531: How to Break Free From Broken Marketing Models With Sara Nay
Sara Nay, CEO of Duct Tape Marketing, shares insights on how to break free from broken marketing models. She discusses crafting brand story strategies and creating converting content.
- #530: Why Close-ups of Your Customers Create the Most Powerful Stories With Nick Francis
Nick Francis, CEO of Casual Films, explains how getting closer to customer stories creates powerful corporate videos. He shares insights on crafting brand stories from the customer's point of view to create compelling content.
- #529: How EI + AI = ROI, Your Return on Intelligence With Dr. Robin Hills
In this episode, Dr. Robin Hills explains how artificial intelligence can serve as a force multiplier for emotional intelligence. He discusses creating brand story strategies and compelling content.
- #528: 10 Essential Story Elements of Vibe Branding That Make Your Brand Narrative Enthralling
Park Howell, co-creator of the StoryCycle Genie and author of Brand Bewitchery, discusses 10 essential story elements for creating a captivating brand narrative strategy. These elements aim to help in crafting a brand story quickly.
- #527: The Five Revolutionary Principles of Vibe Branding With Sean Schroeder & Park Howell
Sean Schroeder and Park Howell introduce the five revolutionary principles of Vibe Branding. They discuss leveraging business intuition to craft brand stories, marketing strategy, and compelling content.
- #526: The Generosity-Driven Storytelling Strategy for Small Business Growth With John Whitt
John Whitt, founder of Businesswhitt and author of "Checkmate: Winning Tactics for Translating Ideas into Money," shares his insights on generosity as a core principle for business growth. He discusses strategies for developing brand stori…
- #525: From Newsroom to Boardroom: AI in Storytelling With Pete Pachal
Pete Pachal, founder of The Media Copilot, explores AI's role in transforming media, journalism, and business communication. He shares insights for media professionals, PR teams, and content marketers on using AI as a creative collaborator…
- #522: How AI is a Storytelling Collaborator, not a Competitor, With Hamlet Azarian
Hamlet Azarian, Founder & CEO of Azarian Growth Agency, shares insights on how to use artificial intelligence to scale startups, digital innovation, and performance marketing. He discusses AI as a storytelling collaborator rather than a co…
- #523: Growing Revenue and Retention for Your SaaS Brand with Dan Balcauski
This episode features Dan Balcauski, who explains that strategic pricing systems for SaaS brands involve determining who to charge, how to charge them, and how to communicate value. He highlights the importance of monetization and retentio…
- #522: The Five Essential Elements (the H.E.A.R.T.) of the Perfect Pitch With Ben Wiener
Ben Wiener, Managing Partner of Jumpspeed Ventures, shares insights on crafting the perfect pitch. He explains how to leverage storytelling for selling a vision, securing venture capital, and launching a startup.
- #520: Your Story is Your Strategy with Renee Frojo
This episode features Renee Frojo, who discusses the importance of storytelling as a strategic tool in business. The conversation covers agile communication and narrative frameworks for influential business communication.
- #520: The Human Story in AI-Driven Sales with Gaurav Bhattacharya
Gaurav Bhattacharya, CEO of Jeeva.ai, is featured in this episode. The discussion focuses on the human story within AI-driven sales.
- #519: How to Build Deeper Human Connections Online With Robin Nathaniel
Robin Nathaniel, author of "Social Media SYNC," discusses how to build deeper human connections online. He shares insights on using AI tools to amplify an authentic voice.
- #518: How to Catch Your Stories With Aaron Calafato
Aaron Calafato, an award-winning storyteller and host of the 7 Minute Stories podcast, explains how to find and use stories to build a brand and business. He shares methods for creating a collection of impactful narratives.