#229: “How top apps win at user acquisition” App Promotion Summit Berlin panel
Good news - the winter is finally over, and I’m sure you’ve missed the warmth just as much as I have. Today, I’m thrilled to share with you another special episode featuring one of the discussion panels we hosted last December during the App Promotion Summit Berlin . This panel covers a wide range of topics, including user acquisition strategies, incrementality and ROI measurement, retargeting and re-engagement strategies, and more. The panel was hosted by Bob Hollanders , Head of Sales & Account Management, EMEA & US at Appier . We were fortunate to have on the panel: Victoria Chang , Performance Marketing Lead at Wooga Pascal Priso , Performance Marketing Manager at Babbel Karst Kortekaas , Director, App Solutions, EMEA at Appier Cansu Bengü Ağaoğlu , Head of Sales (Central Europe) at Adjust