#226: “User Acquisition in 2025” App Promotion Summit Berlin panel
Today, we’re excited to feature a panel discussion we hosted at our App Promotion Summit Berlin last December. It focused on a crucial topic for all app marketers: User Acquisition in 2025. The panel covered a wide range of topics, including optimizing ad channels, the shift from attribution to incrementality, exploring new growth channels, and more. It was hosted by George Natsvlishvili , Co-Founder at We Up and the panelists were: Şebnem Alpaylı O'Rourke , Senior User Acquisition Manager at Stillfront Group Mark Mukhin, Team Lead App Marketing at AutoScout24 Gaurav Bhattacharya , Performance Marketing Lead at Zenjob Alper Taner , Head of Performance at BGNet Mobile