Business Growth Lab
Business & Finance
About
Coaches, service providers, and visionary entrepreneurs ready to turn big ideas into thriving empires, welcome to your new home. Join Authority Positioning Strategist Samantha Riley, who brings over 30 years of business-building experience. Each week, she pulls back the curtain on strategies designed to grow and scale highly successful businesses. You’ll hear from industry-leading experts revealing what’s working right now, as well as behind-the-scenes business chats with her husband Leon, where they share the unfiltered realities of scaling. This is where bold ideas meet strategic action, so get ready to experiment, scale, and transform your business from the inside out...
Episodes
- The Hidden Filter Running Your Business Right Now
This episode discusses how an invisible filter, "Can I afford this?", influences business decisions. It explores the idea of shifting from spending to investing and addressing core constraints for business growth.
- Moment #48: If You're Aiming for 30k You're Not Dreaming Big Enough
This episode of Business Growth Lab features Samantha Riley and Leon Flitton discussing limitations in business growth. They explore how the mindset of aiming for $30k months can be a barrier and provide insights into scaling strategies.
- The Real Reason Your Business Isn't Scaling (and It’s Not What You Think)
This episode of Business Growth Lab discusses why businesses may struggle to scale. It introduces the "messy middle" concept, a stage where growth feels stuck, and explores the idea that the business owner can be the bottleneck.
- Success Without Boundaries Costs More Than You Think with Lynita Mitchell Blackwell
This episode features Lynita Mitchell Blackwell, who explains how to avoid burnout while achieving business success. She discusses the importance of setting boundaries and making choices that align with self-trust rather than obligation.
- The Trust Strategy That Grows Your Business Faster Than Your Follower Count with Jenn Donovan
This episode features Jenn Donovan discussing a trust-based strategy for business growth, focusing on community building, collaborations, and visibility. The conversation explains how these elements can help businesses grow without relying…
- The Market Is Shifting … And Most People Are About to Get This Wrong
This episode of Business Growth Lab discusses how business owners can navigate market shifts and economic downturns. It covers adapting offers, maintaining a strong mindset, and leveraging opportunities for growth when competitors falter.
- The Hard Truth About Scaling a Business
This episode of Business Growth Lab featuring Sam and Leon explores the distinctions between business growth and scaling. It focuses on the necessary shifts in leadership, identity, and mindset required for successful business scaling, mov…
- Why Experience Is The Most Valuable Asset in the AI Era
This episode of Business Growth Lab discusses why experience is the most valuable asset in the AI era. It covers how experience helps businesses interpret information, adapt to market changes, and build credibility instead of relying solel…
- Four Signs Your Signature Offer Isn’t Working with Jessica Osborn
Jessica Osborn from Business Growth Lab discusses how to identify if your signature offer is working. She also explains how to create a streamlined service stack to improve business growth.
- Unlock The Human Advantage That AI Can’t Replace
Samantha and Leon discuss the future of business in an AI-driven world, emphasizing authenticity, emotion, and storytelling as key differentiators. They explore why clients connect with people and how embracing personal strengths can trans…
- Community Is the New Currency (Here’s How to Build It) with Jennifer Henczel
Jennifer Henczel joins Samantha Riley to discuss how to build a thriving community around a business message. They explore creating spaces where people feel connected and supported, offering a framework for sustainable growth and resilient…
- The 2026 Energy That Will Define Your Success This Year
This episode explores the energy shifts of 2026 and their impact on business owners. It covers strategies for making bold moves, fast decisions, and building with intention to achieve business success.
- Build Your Business For Freedom, Not 90 Hour Work Weeks with Kel Holliday
This episode of Business Growth Lab features Kel Holliday and Samantha Riley. They discuss scaling businesses for freedom, avoiding burnout, and the importance of mindset, planning, and clarity. The conversation also covers choosing techno…
- You Don’t Have a Growth Problem, You Have a Constraint Problem
This episode explores why businesses may experience financial instability despite appearing busy. It discusses how focusing on removing constraints in the correct order is crucial for sustainable growth, rather than just seeking quick wins…
- The 20 Hour Week Doesn’t Come From Better Time Management
This episode of Business Growth Lab discusses how to achieve a 20-hour work week by focusing on restructuring a business model rather than solely on time management. Sam and Leon explain five key shifts that can lead to reduced working hou…
- You’re Not Bad At Marketing, You’re Early with Jeffrey Van Dyk
This episode of Business Growth Lab features Jeffrey Van Dyk discussing "emergent work" for coaches and consultants. The conversation focuses on building and selling unique offers that don't fit traditional marketing models, identifying wh…
- How To Land Whale Clients with Alex Nghiem
In this episode, Alex Nghiem joins Samantha to discuss the "whale buyer" concept and its impact on sales, pricing, and business growth. They explore how to identify premium clients and strategies for attracting them to them.
- You Won’t HIt $30K Months If You’re Doing This….
This episode of Business Growth Lab discusses the Subtraction Strategy for coaches and consultants. It covers identifying business constraints, eliminating non-essential work, and creating a clear path to revenue, helping to achieve repeat…
- Is Your Office Quietly Blocking Your Business Growth? with Annette Farha
Annette Farha discusses how an office environment can influence business growth, clarity, and client connection. The episode explores the relationship between an individual's nervous system, their environment, and their ability to lead and…
- The 20-Minute Year-End Reset That Stops January Chaos Before It Begins
This episode discusses a year-end reset for business owners to clear mental clutter and unfinished tasks. It aims to help them switch off, protect energy, and prepare for the new year.
- Our Word For The Year and What We’re Doubling Down On In 2026
Leon and Sam Riley reflect on their past business year, including challenges and successes. They discuss the process of choosing a guiding word for the upcoming year and outline strategies for 2026.
- Don’t Have Enough Time? Make These 3 Shifts to Scale
This episode of Business Growth Lab discusses how to manage time effectively as a business owner. It covers three practical shifts to create more capacity, space, and growth by treating time as a strategic asset.
- BONUS: The Universal 9 Year Got Us Good! Here’s What We Burned Down
This episode explores the concept of a "9 year cycle" in business, focusing on periods of significant change and restructuring. The hosts share their personal journey of navigating necessary transformations within their own business, inclu…
- Scaling: The Top 3 Things You Must Do Right Now To Hit $30k Months
This episode of Business Growth Lab discusses strategies for scaling a business to achieve $30k months. Samantha and Leon cover shifting from busy work to strategic growth, creating scalable offers, and optimizing lead flow.
- Your Path to $30k Months PART TWO
This episode of Business Growth Lab, Part Two of a series, focuses on achieving consistent $30k months. Samantha and Leon discuss traps that limit business growth, covering topics like making offers, marketing rhythm, automation, and email…
- Your Path to $30k Months PART ONE
This episode of Business Growth Lab features Samantha and Leon discussing the challenges coaches face in growing their businesses past $30k per month. They explore reasons for growth plateaus and provide insights on building a scalable bus…
- How to Build Leverage That Lets Your Business Run Without You with Bryan Clayton
Bryan Clayton, founder of GreenPal, discusses building business leverage. He shares how to create scalable systems that run without the owner. The episode covers shifting from self-employment to true business ownership, creating systems, s…
- Streamline Your Business and Step Into the CEO Role with Melissa Morris
Samantha Riley and Melissa Morris discuss how simplifying business processes and building systems can help entrepreneurs step into a CEO role. They cover identifying time leaks, prioritizing automation, and improving client onboarding to c…
- The Hidden Trauma Blocking Your Business Growth with Dr. Natalie Green
In this episode of Business Growth Lab, Samantha Riley and Dr. Natalie Green discuss how stored trauma can block business growth. They explore how unresolved patterns affect leadership and offer tools to shift from coping to thriving.
- Retreats That Sell Out, And Pay You with Sheri Rosenthal
In this episode, Sheri Rosenthal, a retreat strategist, explains how to design, price, and market retreats that are both transformative for clients and profitable for businesses. The discussion includes strategies for choosing locations an…
- Why Now Is the Best Time for Coaches to Win Clients on Instagram with Jake Davey
This episode features Jake Davey discussing how coaches can effectively use Instagram to gain clients. The discussion covers turning followers into paying customers and utilizing the platform for business growth and authority building.
- Why More Leads Won’t Fix Your Business (and What Will)
This episode of Business Growth Lab discusses why more leads often fail to fix underlying business issues like a poor offer or bad messaging. Hosts Samantha Riley and Leon Flitton explain the 'growth equation,' emphasizing fixing system le…
- Money Mindset, Boundaries, and Building Your First-Class Life with Denise Duffield-Thomas
This episode features a discussion with money mentor Denise Duffield-Thomas about how money mindset is foundational to business growth, affecting pricing, service, and scaling. They explore common blocks entrepreneurs face, such as imposte…
- Moment #47: Your Values Are Your North Star for Business Success
This episode features Dr. John Demartini discussing how aligning your business with your core values acts as a North Star for success. It explores strategies for realigning values to break through plateaus, make better decisions, and achie…
- Discover Your Personal Circadian Rhythm To Boost Your Productivity with Michele Scherr
This episode of Business Growth Lab features Michele Scherr discussing the six health types and their impact on productivity and business performance. Learn how to identify your health type and leverage your circadian rhythm to avoid burno…
- Your Nervous System Can’t Scale What Your Identity Doesn’t Believe with Louisa Havers
This episode features Louisa Havers discussing how identity and nervous system regulation are crucial for business scaling, especially in an AI-driven world. It covers managing subconscious patterns, maintaining discernment, and achieving…
- Why Clients Won’t Buy If Your Brand Isn’t Clear
In this Business Growth Lab episode, Samantha and Leon address why businesses struggle to attract clients due to unclear branding, despite consistent effort. They explore how to build a magnetic brand through clarity, consistency, and conn…
- How to Build a Profitable Mastermind That Generates Monthly Recurring Revenue with Jay Fairbrother
Jay Fairbrother discusses building profitable masterminds that generate recurring revenue by focusing on client transformation, engagement, and curated membership. The episode emphasizes the value of human connection in an AI-dominated wor…
- The Problem Isn’t Your Schedule. It’s What You’ve Crammed Into It.
This episode of Business Growth Lab addresses packed schedules and stalled business growth. Host Samantha Riley explains how to identify and eliminate low-value tasks, set boundaries, and structure your calendar effectively to achieve your…
- The Real Reason Your Brand Isn’t Working (And It’s Not Your Logo) with Beatrice Gutknecht
This episode features brand strategist Beatrice Gutknecht discussing common branding myths, particularly the misconception that logos are more important than positioning. The discussion focuses on what truly builds brand equity and creates…
- How to Lead When You’ve Outgrown the Version of You That Built It with Martine Cohen
Martine Cohen discusses evolving your business and leadership identity when they no longer align with your current self. She shares insights on self-leadership, reframing fear, and aligning success with your inner state, offering tools for…
- Why Free is Costing You Sales with Lucas Lee-Tyson
This episode discusses how excessive free content can deter sales, contrasting it with the benefits of a low-ticket paid masterclass. It covers the impact of AI on perceived authority and buyer psychology, and explores the shift towards do…
- You Don’t Need to Be ‘On’ All the Time to Be Successful
This episode of Business Growth Lab discusses the myth that constant availability is necessary for success. Hosts Samantha Riley and Leon Flitton explain that aligned action, systems, and energy management are more effective. They share ho…
- Why Most Coaches Stay Stuck and How To Think Like the Ones Who Don’t with Anmol Singh
Anmol Singh discusses overcoming setbacks, self-accountability, and the learning loop trap that keeps entrepreneurs stuck. He shares strategies for making better decisions and aligning personal rituals with business strategy to achieve goa…
- Trapped in the Wrong Business Model? It Could Be The Reason You’re Stuck, Exhausted, and Underpaid
This episode of Business Growth Lab discusses how the business model, not strategy or sales, can be the cause of stagnation. It explores three core models, helping listeners identify if their current model is hindering them and how to tran…
- Create Retreats That Shift Energy, Change Lives, and Sell with Ease with Darla LeDoux
Darla LeDoux joins Samantha to discuss creating effective retreats that transform clients and increase business revenue. They cover the structure of transformation, avoiding over-teaching, and holding space for client breakthroughs, along…
- The Real Reason You’re Still Doing Everything Yourself (Even With a Team)
This episode of Business Growth Lab discusses why delegation often fails, even with a team. Hosts Samantha and Leon explore the mindset and systems needed to transition from an operator to a CEO by building trust, implementing SOPs, and em…
- The Hidden Delivery Gaps Costing You Clients & Revenue with Filip Sardi
This episode with Filip Sardi discusses how hidden delivery gaps in coaching programs can cause client attrition and revenue loss. It covers mistakes in onboarding, module design, accountability, and implementation support, offering practi…
- From Operator to CEO: The Identity Shift That Changes Everything
This episode of Business Growth Lab discusses the identity shift required to move from being an overworked operator to a CEO. Hosts Leon and Samantha explore the mindset and mechanics needed to work *on* your business, leverage your team,…
- Positioning Yourself To Dominate in a Crowded Market with Sean Douglas
Sean Douglas shares strategies for market positioning to build authority and stand out in crowded markets. The episode covers creating unique categories and developing content that resonates with ideal audiences to attract clients effectiv…