Building Brand Gravity: Attracting People Into Your Orbit
Business & Finance
About
Building Brand Gravity: Attracting People Into Your Orbit, is a podcast for communicators across industries looking to gain an inside view into business influence. Each episode will feature a down-to-earth conversation with leading communications professionals, to share what they’re hearing and what they’re saying, in real time. Welcome to Building Brand Gravity!
Episodes
- How to Close the Business Confidence Gap
This episode features Steve Halsey and Dr. Rochelle Ford discussing the Business Confidence Index, the decline in consumer trust, and the role of generative AI and generational differences in business narratives. They explore how companies…
- AI as a Leadership Test
In this episode, Anne Green and Steve Halsey examine AI as a leadership test, exposing organizational challenges. They discuss the shift from hours to value and the importance of leadership in a rapidly changing environment.
- What Agency Leaders Need to Get Right Now
This episode explores the challenges and opportunities for agency leaders amidst AI disruption and evolving business models. It covers AI adoption, change management, the shift to value-based pricing, and the importance of a learning minds…
- Your Narrative Is Your Operating System
In this episode, Anne Green and Steve Halsey discuss how narrative is a business's operating system, not just messaging, particularly in an era of AI. They explore how strong narrative can make an organization more coherent and resilient a…
- Rethinking Productivity in the Age of AI
Natalie Nixon discusses her new book, "Move. Think. Rest.", and explores how to understand productivity differently in the age of AI. She explains how to integrate movement, reflection, and rest as inputs to higher quality thinking and why…
- The AI Strategy Agencies Should Build Now
Aaron Kwittken, Partner and Global Head of AI + Innovation at FGS Global, joins Anne Green to discuss how AI is changing agencies, work processes, and brand value. They explore agentic workflows, multi-model systems, and the importance of…
- 12 predictions that will shape 2026
This episode features Anne Green and Steve Halsey presenting 12 predictions for 2026, exploring how brands will operate and communicate. They cover topics such as the impact of AI, the growing trust crisis, and the importance of narrative…
- How to Become a Truly Great Speaker and Presenter
Benjamin Thiele-Long discusses effective public speaking, presenting, and media communication. He shares strategies for adaptable messaging, impactful training, and building trust through clear communication to foster influence and clarity.
- How Agencies Can Close the Strategy vs. Reality Gap
This episode features Anne Green and Michael Lasky discussing the Davis+Gilbert Public Relations Industry Trends Report. They explore the gap between aspiration and execution in agencies, focusing on AI enablement, training priorities, fir…
- Clarity Wins in a Noisy Year
In this episode, Steve Halsey and Anne Green address questions from communicators, marketers, and leaders. They discuss the importance of clarity, trust, and focus, revisiting the "seat at the table" debate and exploring hybrid communicati…
- What Comms Fragmentation Can Do to Trust
This episode explores how communications fragmentation can impact trust within organizations. Anne Green and Chrissy Jones discuss centralized and decentralized models, the risks of fragmentation, and strategies for maintaining a clear ent…
- What AI Reads Now and Why You’re Missing It
This episode of Building Brand Gravity discusses what AI is reading and why it matters for brands. It covers AI’s impact on attention, recency dynamics, and generative engine optimization strategies focusing on earned authority and discove…
- From Earned Media to Earned Attention
This episode discusses the shift from earned media to earned attention in a landscape impacted by AI and generative engine optimization. Hosts Anne Green and Steve Halsey, along with guest Dan Nestle, explore strategies for maintaining vis…
- Beyond the Acronyms and Acrimony of DEI Today
This episode of Building Brand Gravity features Anne Green and Sheryl Battles discussing diversity, equity, and inclusion. They explore how to move beyond acronyms and focus on clear, human-centered approaches to DEI within organizations.
- How Marcomms Teams Are Putting AI to Work
This episode discusses how AI is being used in marketing and communications teams, moving from experimentation to real-world application. It covers topics like legal considerations, responsible governance, and smart integration, featuring…
- How AI Is Rewriting the Rules of PR
This episode of Building Brand Gravity discusses how AI is transforming public relations, focusing on its impact on workflows, research, and content generation. It also covers adoption trends, necessary professional skills, and challenges…
- Why Only 1 in 4 Still Trust Businesses to Do Good
This episode discusses new global research that indicates only 1 in 4 people trust businesses to do good. It delves into the Confidence in Business Index, examining what the data means for communicators, the evolving CCO role, and a multig…
- Mind the Values Gap: Are Personal and Organizational Values Naturally in Tension?
This episode of Building Brand Gravity explores the relationship between personal and organizational values in the workplace. It discusses the impact of a VUCA world on individuals and organizations, the tension between corporate values an…
- Navigating 2025: Essential Trends, Insights and Checklists
This episode features Steve Halsey and Anne Green discussing predictions for 2025, exploring trends and strategies in leadership, culture, innovation, and communication. They offer insights on navigating future challenges and leveraging AI…
- Stop Engaging Employees: A Model for Heart-Driven Leadership
This episode features Eryc Eyl, who discusses new approaches to leadership and engagement in the workplace. He shares insights on creating human-centered workplaces and redefines what engagement means in today's work environment.
- Mailbag Episode: Revisiting Season 2 Episodes with Host Anne Green
In this mailbag episode, host Anne Green revisits compelling guest conversations from Season 2 of "Building Brand Gravity." She answers listener questions on topics such as B2B branding, AI in the workplace, and aligning communications wit…
- Leading with Impact: The Essential Role of Business Acumen in Communication
This episode discusses the essential role of business acumen in communication, focusing on how PR professionals can become strategic partners. It covers how communicators at various career stages can integrate communication strategies with…
- From 313 to 30 Rock (and Back Again): Howard Handler on a Career Building Iconic Brands
In this episode, Howard Handler, President of 313 Presents, shares his journey building iconic brands such as SNL, NFL, and MLS. He discusses adapting to new industries, the importance of storytelling in branding, and Detroit's brand revit…
- Building Brand Gravity: The Evolution of AI-Driven Manufacturing with Kim Losey, CEO of Rapid Robotics
Kim Losey, CEO of Rapid Robotics, discusses AI-driven manufacturing and the importance of design thinking and customer experience. She shares insights from her career, including her work at Hasbro, and explains how Rapid Robotics uses AI a…
- Mastering the Matrix: Communications Strategies for Today’s Global Organizations
This episode discusses integrated communication strategies for global organizations. It explores moving beyond traditional communication binaries to create more effective and resilient organizations, focusing on holistic approaches and mul…
- Comms Owns Revenue Too: Critical Insights for Tomorrow’s Communications Leaders
This episode discusses the evolving role of Chief Communications Officers (CCOs) in driving revenue and brand equity, featuring insights from communications leader Marta Ronquillo Newhart. It covers how communication professionals can add…
- Exploring Modern Journalism, AI, and Media Relations with Greg Galant
Greg Galant and Steve Halsey discuss modern journalism, AI, and media relations, examining Muck Rack’s "The State of Journalism 2024" research. They explore trends shaping the media industry and the impact of AI, social media, and remote w…
- From The Archive: How AI Shook the Foundations of Ethics and Industry in 2023
This episode revisits a discussion about the transformative impact of AI across the tech and comms industries. It anticipates the exciting future landscape for businesses in an AI-driven world.
- The Specifics Matter: Reinforcing Credibility in a Multi-Stakeholder Environment
Rob Jekielek and Eliot Mizrachi discuss the current landscape of the communications function and the role of Chief Communication Officers (CCOs) in bridging divides with stakeholders. They also explore the challenges of managing data and i…
- Yes, We’re All Creative. Creativity as a Catalyst for Growth and Innovation
This episode of Building Brand Gravity explores creativity as a catalyst for growth and innovation, discussing how to cultivate a creative culture within teams. It features a conversation with Natalie Nixon on embracing both wonder and rig…
- Cultivating Inclusion: The Business Case & Beyond.
This episode features a discussion with G&S Communications leaders about the role of inclusion in business. They discuss the importance of inclusion for employee performance, company culture, and as a winning business strategy.
- How AI Shook the Foundations of Ethics and Industry in 2023
Anne Green and Kyle Turner of Building Brand Gravity discuss the impact of generative AI in 2023, including its influence on ethics, industry, and the role of MarComms professionals. They explore the importance of curiosity, leadership in…
- Lessons in Leadership: Culture, Values and Client Service
Luke Lambert, outgoing President and CEO of G&S Communications, shares insights on leadership, company culture, client service, and DE&I in the communications industry. He also discusses his career and the evolution of integrated marketing…
- Balancing Tradition and Technology in Agriculture Marketing
Rosalyn Moore, Marketing Insights and Innovation Manager at Syngenta, joins host Kyle A. Turner to discuss balancing tradition and technology in agriculture marketing. They cover digital marketing advancements, identifying target audiences…
- Inclusive Innovation: Can AI Narrow the Digital Divide?
Howard Pyle and Anne Green discuss inclusive innovation and how AI can potentially narrow the digital divide. They explore the complexities of "ability" versus "disability" and the ethical considerations in using AI to enhance digital acce…
- Branding 117 Years of “Home”: Coldwell Banker CMO David Marine
David Marine, CMO at Coldwell Banker, joins G&S Principal Anne Green to discuss branding. He shares insights from his 22 years at Coldwell Banker, focusing on continuous innovation while staying true to core brand values.
- Chief: Balancing Brand and Inclusivity in Leadership
Lindsay Kaplan, Co-founder of Chief, discusses the importance of community and how to build an incredibly powerful brand through intentionality, inclusive leadership, and active investment. This episode explores how to actively invest in i…
- Ethics and GenAI in Communications
This episode features Anne, Kim Sample, and Mark McClennan discussing the ethical implications and transformative potential of generative AI in communications. They emphasize the need for ethical considerations and decision-making training…
- Journey to a Career in Marketing Communications: Insights from Young Black Professionals
This episode features an interview with three marketing communications students from The Ohio State University. They discuss their career paths, experiences with BASCA, and perspectives on the industry, including challenges and advice for…
- Cultivating & Empowering Black Talent in Marcomms & Advertising: A Conversation with Dr. Osei Appiah
In this episode, Dr. Osei Appiah discusses cultivating and empowering Black talent in marketing, communications, and advertising. He explores the importance of diversity, approaches to supporting Black professionals, and the roles of indus…
- What You Need to Know About Crisis Management w/ Dr. Lashonda Eaddy
This episode of Building Brand Gravity features Dr. Lashonda Eaddy, who discusses crisis management in the current media landscape. Topics include using social media to manage trust, finding and tracking audience sentiment, and key steps f…
- What Brands Need to Understand About Sustainability w/ Rob Jekielek, Managing Director at the Harris Poll
Rob Jekielek, Managing Director at The Harris Poll, joins the show to discuss what brands need to understand about sustainability. He covers navigating conversations, overcoming disconnects, and the role of Chief Communication Officers in…
- How Do You Shape How Your Organization is Perceived in the World?
This episode discusses how organizations are perceived in the world, the intersection of academia and branding, and the integration of research into communication strategies. Guest Matt Ragas Ph.D. shares insights on his passion for commun…
- To Be a Good Leader, You Have to Allow People to Show Up Without Fear
This episode of Building Brand Gravity features David J. Albritton. He and Steve discuss the leadership reset in a post-pandemic world, showing up to work without fear, and the differences between bottom-up and top-down leadership styles.
- Introducing... Building Brand Gravity
Building Brand Gravity introduces a podcast for communications professionals. The show focuses on gaining insight into industry influence and building business impact through brand strategy.