Coleman Insights' Warren Kurtzman on bringing Validate Audio Attribution to the U.S.

The radio industry has a measurement and attribution problem. Hundreds of millions of dollars have left broadcast for platforms owned by digital giants like Meta, Google , and Amazon , among others. Our publisher Shawn Smith hosts this special episode of Broadcast Dialogue - The Podcast featuring Warren Kurtzman , President of Coleman Insights , the new licensee of the Pattison Media -created Validate Audio Attribution software platform being used by Canadian, and now U.S. broadcasters.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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