Book Marketing Mentors
Self-Improvement
About
Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
Episodes
- How to Market a Fiction Book Before It’s Finished (What Most Authors Get Wrong) - BM524
This episode of Book Marketing Mentors features Olivia Zugay, who shares strategies for marketing a fiction book before it's finished. She discusses building reader demand and avoiding common author mistakes in marketing mistakes.
- How to Turn Your Ideas Into a Book Readers Can’t Put Down - BM523
This episode of Book Marketing Mentors features editor and ghostwriter Corey Radman, who explains why some non-fiction books connect with readers while others do not. Radman shares insights on how to craft a message that resonates with rea…
- Don’t Believe the Hype: How to Safeguard Author Trust in the Age of AI - BM522
Gal Borenstein, author of "Don't Believe the Hype," discusses how AI affects author trust and credibility, particularly for nonfiction authors. The conversation covers transparency, active digital presence, and maintaining authenticity in…
- Beyond Book Sales: How to Build a Profitable Author Platform - BM-521
Robin Ayoub, founder and CEO of N49 Networks, discusses how authors can build a profitable platform beyond just book sales. The episode explores strategies to drive revenue and overcome common challenges authors face in generating income f…
- How to Turn a Single Book Into Lasting Income, Authority, and Opportunity - BM520
This episode of Book Marketing Mentors features Dr. Lee Baucom, a bestselling author, who discusses how to turn a single book into lasting income, authority, and opportunity. He explains how to shift from selling copies to building a compl…
- The Substack Model: How to Go From Zero Readers to Paid Subscribers - BM519
This episode of Book Marketing Mentors discusses how nonfiction authors can leverage Substack for audience growth, idea validation, and generating income. It covers strategies for testing book ideas, building a loyal subscriber base, and c…
- Different Isn’t Enough: How to Build True Distinction as an Author - BM518
This episode of Book Marketing Mentors discusses how authors can build true distinction. It covers why being different is not enough and how to create authority through unique experiences and perspectives.
- Numerology for Authors: How to Use Numbers to Shape Your Book Success - BM517
Frea O’Brien discusses how numerology can provide clarity for authors. This episode explores using numbers to understand natural strengths, identify creative cycles, and align book marketing strategies for optimal timing and impact.
- Stop Guessing: How to Build Sales with Smarter Book Marketing - BM516
Mamie Sanders from MVL Marketing shares insights on effective book marketing, emphasizing personalized strategies, building connections, and achieving long-term visibility. This episode aims to help authors rethink their approach to book p…
- From Book to Business: How to Turn Your Message into a Profitable Platform - BM-515
This episode of Book Marketing Mentors discusses how authors can transform their book into a profitable business. It covers strategies for creating revenue, addressing mindset challenges, and building an effective author platform.
- Unlocking the Secrets: How to Convert Readers into Coaching Clients - BM514
This episode of Book Marketing Mentors features client acquisition strategist Jesse Holmes, who discusses how nonfiction authors can convert readers into coaching clients. He shares strategies for building relationships and engineering wor…
- How to Sell Your Book Without Feeling Salesy or Inauthentic - BM513
This episode of Book Marketing Mentors discusses how to sell books without feeling salesy, featuring expert Susan Trumpler. It covers reframing sales, shifting from self-promotion to service, and using AI to enhance outreach while maintain…
- How to Use Expert Authority to Stand Out and Sell More Books - BM512
This episode features Christine Blosdale, a five-time #1 bestselling author and expert authority coach, who discusses how to build and sustain expert authority to increase book sales and brand growth. She explains why expert authority is s…
- How to Use Speaking Engagements to Expand Your Book’s Reach and Credibility - BM511
This episode of Book Marketing Mentors features Jim Johnson, who discusses how authors can leverage speaking engagements to expand their book's reach and credibility. He shares insights on transforming books into powerful speaking platform…
- How to MasterPodcast Guesting to Promote Your Book and Brand - BM510
This episode of Book Marketing Mentors explores strategic podcast guesting for nonfiction authors. It covers how to use podcast appearances to build authority, secure book sales, and increase long-term visibility, with insights from Noemi…
- How to Unlock the Secret to Creating Value for Readers with Your Books - BM509
This episode of Book Marketing Mentors features Bob Burg, co-author of "The Go-Giver." He discusses how authors can leverage value, influence, and media to promote their books and build a fanbase. The conversation covers key takeaways like…
- How to Create a Book Marketing Strategy That Feels Natural and Gets Results - BM508
Jenn Grace discusses creating a natural and effective book marketing strategy. She explains how to align marketing with personal strengths and avoid common pitfalls for authors.
- How to Use Website Analytics to Sell More Books and Attract the Right Readers - BM507
This episode of Book Marketing Mentors features Philippa Gamse, who explains how authors can use website analytics to make informed marketing decisions. She discusses identifying reader behavior patterns and optimizing website elements to…
- How to Market Your Book Without a Big Budget or Big Following - BM506
This episode features Jason Fishman, CEO of Digital Niche Agency, who discusses effective strategies for marketing a nonfiction book without a big budget or large following. He covers how to clarify your niche, build momentum through conte…
- How to Use Fairy-Tale Story Structure for More Effective Book Marketing - BM-505
This episode of Book Marketing Mentors features Anne Bartolucci, PhD, discussing how fairy-tale story structure and other fiction techniques can be applied to nonfiction writing and marketing. She explains how these methods can make nonfic…
- How to Boost Your Book Sales with Innovative Marketing Hacks - BM504
Amber Gaige, a third-generation entrepreneur and StoryBrand expert, discusses innovative marketing hacks for authors. She explains how to transform books into revenue-generating assets by building authority, creating effective funnels, rep…
- How to Claim Market Eminence to Stand Out and Succeed as an Author - BM503
This episode of Book Marketing Mentors discusses how authors can claim market eminence and stand out. It covers strategies such as crafting a unique viewpoint and building loyal fans.
- How to Narrate Your Own Audiobook and Boost Book Sales with Your Voice - BM502
Todd Eflin discusses how authors can narrate their own audiobooks, covering topics such as the challenges of self-narration, building voice confidence, and the marketing benefits of audiobooks. He explains how an author's voice can become…
- How to Use Intuition to Grow Your Author Success - BM501
This episode of Book Marketing Mentors features Chelsea Fournier, intuitive business mentor, discussing how sensitive, visionary authors can release pressure and build a brand that feels authentic. The conversation covers defining success…
- Celebrating 500 Episodes of Book Marketing Mentors
In this 500th episode, Susan Friedmann explores the future of nonfiction book marketing. She discusses how authors can stay ahead with AI-driven personalization, micro experiences, and community ecosystems to connect and create impact.
- Audiobook Marketing Secrets: How to Use Your Voice to Grow Your Brand - BM499
This episode explores audiobook marketing, covering narration, recording, and turning audiobooks into marketing assets. It discusses whether to self-narrate or hire a professional, the role of AI voices, and creative marketing uses for aud…
- The Hidden Energy Block Holding Back Your Book Success (and How to Break Free) - BM498
This "Book Marketing Mentors" episode features Isabel von Boetticher, who explains how mastering personal energy can help authors overcome fear, fatigue, and imposter syndrome to market their books with confidence. She shares strategies fo…
- The Secret Author Weapon: How to Use Book Awards to Boost Your Visibility - BM497
Carol Abrahamson discusses how authors can leverage book awards as a marketing tool. She explains the strategic application of awards to increase visibility, credibility, and sales, and how to maximize their marketing potential.
- How to Best Turn Your Book into a Business-Building Machine - BM496
Aurora Winter discusses how to leverage your book as a powerful marketing tool for your business. She shares insights on attracting clients, securing speaking engagements, and utilizing your book to test new business ideas.
- How to Attract Readers and Sell More Books With a High-Converting Website - BM495
This episode of Book Marketing Mentors features Carolyn Choate, who discusses how authors can transform their websites into tools for attracting readers and increasing book sales. She shares strategies for creating a high-converting websit…
- From Book to Bank: How to Uncover Your Book's Hidden Wealth - BM494
This episode of Book Marketing Mentors features Tanya Brockett, who discusses transforming a book into a multi-stream income machine. She shares strategies for authors to expand their reach and unlock hidden income streams, going beyond tr…
- How to Go from Overlooked to In-Demand with Effective Publicity Strategies - BM493
Leah Paulos discusses effective publicity strategies for authors spanning 25 years of experience in publishing and media. She shares how authors can gain media attention for their books, regardless of budget or connections, through strateg…
- How to Turn Your Book into a Scalable and Successful Speaking Business - BM492
This episode of Book Marketing Mentors features Israel Duran, who discusses how to turn a book into a scalable speaking business. It covers common mistakes authors make and a four-step system to build a successful platform.
- Laugh Lines: How to Turn Everyday Moments Into Story Gold - BM491
This episode discusses how to incorporate humor into writing without it feeling artificial. It explores methods for identifying everyday comedy and crafting humor that resonates with readers.
- How to Train AI to Sound Like You to Supercharge Your Book Marketing - BM490
Cheryl Evans discusses how to train AI to sound like you for book marketing. She explains how to blend authenticity with AI to create effective and personalized promotional campaigns.
- Book Marketing Mistakes Most Authors Make—And How to Avoid Them - BM489
Naren Aryal, CEO of Amplify Publishing Group, discusses common book marketing mistakes and how to avoid them. He covers various publishing options including traditional, self, and hybrid publishing, offering insights into audience building…
- AI Leverage: How to Repurpose Your Book into Strategic Marketing Assets - BM488
This episode of Book Marketing Mentors explores how authors can use AI to repurpose their books into strategic marketing assets. It covers tactics for saving time and maintaining a human voice in marketing efforts.
- How to Legally Protect Your Book, Brand, and Author Business - BM487
In this episode, attorney and author Cheri Andrews explains how to protect your book, brand, and author business. She covers legal aspects of copyright, titles, memoirs, and quotes to help authors avoid potential legal issues before publis…
- How to Build Author Websites That Attract Clients and Increase Book Sales - BM486
This episode features Sandra Beatty, who shares strategies for building author websites that effectively attract clients and increase book sales. She covers key elements such as website layout, landing page optimization, clear calls to act…
- How to Know It’s Time to Hire: A Smarter Path for Growth-Minded Authors - BM485
This episode of Book Marketing Mentors discusses how authors can approach hiring for their business. Jamie Van Cuyk shares insights on when to hire, who to hire, and how to create a successful hiring process.
- Proven Publicity Tactics: How to Land National Media and Sell More Books - BM484
Mary O’Donohue shares insights on how to land major media spots, including steps producers look for in guests and how to pitch effectively. The episode covers turning interviews into visibility, credibility, and sales, and strategies for a…
- Publishing Was Step One. Now Comes the Hard Truth - BM483
In this episode, Debby Kevin, Founder of Highlander Press, discusses why books may not be selling after publication. She provides insights on effective book marketing strategies, including starting marketing early, niching down, and buildi…
- Why Most Book Launches Fail—And How to Relaunch for Real Results - BM482
This episode features launch strategist and author Robbie Samuels discussing common book launch mistakes and how to effectively relaunch a book. He provides insights on leveraging networks, increasing reviews, and building momentum post-la…
- Think Bigger: How to Reach More Readers with Strategic Book Marketing - BM481
This episode of Book Marketing Mentors features Alex Strathdee, a bestselling author and digital marketing professional, who shares strategies for increasing book sales and audience reach. He discusses setting sales goals, leveraging influ…
- How to Best Sell Your Book: Strategies Beyond Social Media Buzz - BM480
This episode of Book Marketing Mentors features Patricia Viscount, who discusses book marketing strategies beyond social media. The episode focuses on how authors can use email marketing to build connections, attract loyal fans, and achiev…
- Book Title Mistakes Authors Make—and How to Avoid Them - BM479
This episode of Book Marketing Mentors discusses common mistakes authors make when choosing book titles. It provides insights and strategies for creating effective and engaging titles that capture reader attention and drive sales.
- How Nonfiction Authors Can Use YouTube to Sell More Books and Build Authority - BM478
This episode of Book Marketing Mentors discusses how nonfiction authors can leverage YouTube for book sales and authority building. Guest expert Louise Brogan shares her experience and strategies for using video content to grow an audience…
- Authentic Book Marketing: How to Sell More Books Without Feeling Salesy - BM477
This episode of Book Marketing Mentors features Benjamin Dennehy, "The UK’s Most Hated Sales Trainer," discussing authentic book marketing strategies. Benjamin shares insights on reframing sales mindsets, overcoming childhood programming,…
- Unlocking the Secrets: How to Boost Book Sales Through Strategic Sponsorships - BM476
This episode of Book Marketing Mentors features Charmaine Hammond, who discusses how authors can use strategic sponsorships to boost book sales and expand their author platform. She provides practical steps for securing and maximizing spon…
- How to Transform a Small Email List into Your Book’s Biggest Asset - BM475
Kathy Farah, an email marketing strategist, explains how to leverage small email lists to market books effectively. This episode covers strategies for engaging subscribers and increasing book sales through email marketing.