Profile: WonderBrew Kombucha, Malaysia
WonderBrew Kombucha made history by clinching six prestigious titles at the World Kombucha Awards 2025 in Barcelona, Spain. The brand was founded in 2018 by Joseph Poh Wen Xian and Loke Boon Eng. Origins In 2018 Joseph began a journey to transform his gut health. He would walk the aisles of the supermarket, searching for the latest health foods and supplements to try. On one of these fateful trips, he discovered kombucha (which he had never tasted before). Going with his gut instinct, he took a bottle home and, in his words, “It was love at first sip.” He did not know it at the time, but his first purchase was Boon’s brand of kombucha. The drink calmed his indigestion and piqued his business senses. A Google search for local kombucha led him to a brewing class by Boon. Joseph signed up for the class. The two were still strangers at this point. After that, Joseph began home-brewing kombucha for personal use as his entrepreneurial spirit began to fizz. When he heard about the kombucha hype overseas, he knew he was sitting on a pot of fermented gold. After extensive study of the local market, Joseph approached Boon to join him as a partner, and WonderBrew was born. I had a sense that this could be a business opportunity in Malaysia. Because it was so rare and it was expensive with mostly the imported products from imported brands from overseas. And it was really not accessible as well. So, based on this market gap, we worked together to create a truly local brand called Wonderbrew in 2018. Joseph, WonderBrew Co-Founder WonderBrew has grown to become Malaysia’s leading kombucha producer, with more than 2,000 retail touchpoints across supermarkets, convenience stores, cafes, hotels, and restaurants nationwide. They now employ more than a dozen people. They are on record as aiming to double production in 2026 and to expand their footprint across Southeast Asia, with a focus on the Singapore and Indonesian markets. Since its founding in 2018, it has sold more than 1.5 million bottles. Small batch production To ensure consistent quality and preserve the freshness of their product, they brew in small batches. Award Winning Joseph and Boon made history on the global stage by clinching six prestigious titles at the World Kombucha Awards 2025, held in Barcelona. In its first-ever international competition, WonderBrew emerged as one of the biggest winners at this year’s event, clinching one gold, four silvers and one bronze, across both taste and design categories, (see listings below). The feat marks the first time a Malaysian brand has won at the World Kombucha Awards and the first time an Asian brand has secured six titles in a single award year. Flavors Wonderbrew offers a dizzying range of both kombucha and jun flavors. Many use local sources of ingredients and are heavily oriented to fruity flavors: When we first launched our original flavors, we found that based on feedback, something fruity and something on a slightly sweeter side helps new users get used to kombucha. So from there on, we focused very much mostly on fruit-based infusion because for especially new consumers, they don’t really like the vinegary taste. Boon, WonderBrew Co-Founder Kombucha Original : Kombucha in its purest form. The freshness of tea with a malty after-taste. Passionfruit Mint {GOLD: Fruit with Herbs}: A best-selling concoction of fresh passion fruit with a cool after-taste of mint. This is thei Purple Serai : When blue pea and a tinge of lemongrass Acai & Black Goji : Acai and goji berries are used in traditional Asian cooking. Beetroot Basil : A ruby red hue with hints of basil. Nihon Green Tea {SILVER: Original Green Tea} + {SILVER: Single Bottle Design}: Pure kombucha full of floral hints. Tambun Pomelo : Refreshing sweet pomelo grown in Ipoh, the gateway to the Cameron Highlands. Roselle Citrus : An antioxidant-packed kombucha with a hint of lime. Osmanthus Mandarin : An auspicious pairing of “kam” and osmanthus to inspire better gut health.