Beyond Your Brand
Business & Finance
About
Entrepreneurship is in my blood. As a fourth-generation entrepreneur, you could say it was destiny. I had a front-row seat watching my family build businesses from the ground up—and by age 10, I was already knocking on neighbors’ doors, selling my drawings. The path was clear, but the journey? Anything but easy. I watched others master confidence, mindset, and boldness—qualities that didn’t come naturally to me. For years, I worked behind the scenes, helping business owners grow their brands—often doubling and tripling their revenue. Armed with a strong background in sales, marketing, and advertising, I developed the perfect formula to help businesses scale and created Hey You Social digital marketing agency. Those moments make me proud, but nothing compares to having my family right beside me, chasing our dreams together. I helped my husband launch his business, and now our daughters—just 18 and 20—are entrepreneurs too! As a wife and mother, it’s been my mission to pour confidence, mindset, and boldness into my family. We’ve taken big leaps moving from our hometown up North to our Southern paradise and just recently, we finished building our dream home, wall by wall, while running and growing our businesses. YES! Building from the ground up takes grit, determination, and a mindset that won’t quit. And every decision has led me here, to this moment, with you. Each week we go all in with real entrepreneurs who’ve built, scaled, and sustained powerful businesses. We’re sharing the raw, the real, and the unfiltered truth behind entrepreneurship.. Ready to push past your limits and take your business Beyond the Brand? Then let’s build something legendary—together. I’m your host, Elise Sharpless—and this is the BEYOND YOUR BRAND Podcast.
Episodes
- The Hardest Part Isn’t the Plan — It’s the Start
This episode of Beyond Your Brand explores why people struggle to start despite having a plan, discussing issues like over-planning, fear, and perfectionism. It emphasizes that clarity comes from action, not before it.
- Grow Beyond What People Expect of You: Break Free & Become More
This episode of Beyond Your Brand with Elise Sharpless discusses the importance of growing beyond societal and personal expectations. It covers how to overcome limiting beliefs, the necessity of outgrowing certain relationships, and the pr…
- One Year Anniversary: You’re Working Harder... So Why Aren’t You Growing?
In this anniversary episode, Elise Sharpless addresses the common business challenge of working hard without seeing growth. The episode explores the gaps between effort and results, strategy misalignment, and how to shift from being busy t…
- Flirt With Your Audience: The Open Relationship Strategy
This episode introduces the Open Relationship Strategy, a marketing approach focused on keeping audiences intrigued through curiosity, connection, and consistency rather than control. It explores why traditional loyalty models may be ineff…
- For Our Heroes: A Campaign Created to Make a Difference
This episode details the 'For Our Heroes' campaign by Special Ops Child Watch, highlighting how a service-focused approach built trust and outperformed traditional marketing. It emphasizes connection over reach for business growth.
- Create a Walk Club Create Community that Converts
Elise Sharpless discusses how starting a simple walk club can be a powerful strategy for building community and converting clients. The episode covers starting a local community, the benefits of in-person connection for business growth, an…
- How To Think Like The Ultra-Successful
This episode of Beyond Your Brand discusses how to think like a CEO, focusing on the strategic differences in planning, growth, and decision-making employed by high-level leaders. It aims to provide listeners with a framework for leading t…
- The Bonus Plan That Backfired
This episode details a bonus plan that initially appeared successful but eventually uncovered deeper issues related to power dynamics, control, and leadership within a business. It explores recognizing disguised control, the significance o…
- Look at Those Ta-Da's: Get Things Done and Win
This episode of Beyond Your Brand discusses how entrepreneurs often feel overwhelmed by too many ideas. It introduces the concept of "Ta-Da moments" (celebrating small wins) as an alternative to traditional to-do lists, emphasizing how sys…
- The Quiet Strategy Behind Life-Changing Moves
This episode of Beyond Your Brand discusses the quiet strategy behind life-changing moves, using the host's personal experience of a significant move at age 40 as an example. It explores how major decisions can occur privately before becom…
- You Care About Quality Google Doesn't
This episode of Beyond Your Brand explains that Google prioritizes factors beyond just quality for business rankings, focusing instead on elements like perceived 'confidence' and review momentum. It advises business owners on creating a co…
- Your Competitors Are Doing More Than Posting on Facebook
This episode of Beyond Your Brand reveals a 3-step Facebook ad strategy, starting at $5 a day, designed to build audience trust and increase revenue. It emphasizes moving beyond basic posting to a more strategic marketing approach, highlig…
- Fix These 5 Google Business Mistakes Before Busy Season
This episode of Beyond Your Brand focuses on correcting prevalent Google Business Profile errors before peak seasons. It explores Google's algorithmic thinking, the significance of reviews over advertising, and strategies for enhancing bus…
- Outgrowing Your Circle
Episode 30 of Beyond Your Brand, "Outgrowing Your Circle," discusses recognizing when your energy shifts away from your current social circle, the importance of evolving without guilt, and embracing change to move forward in your business…
- $5 a Day: The Meta Ads Strategy That Actually Works
This episode details a cost-effective Meta Ads strategy, emphasizing the importance of strong ad copy and visuals over solely relying on AI. It covers essential practices like testing, tracking, audience refinement, and geographic targetin…
- Beyond the Storm with Krista K
This episode features Krista K, who has appeared on major media outlets. The episode encourages listeners to share and review it, and directs them to elisesharpless.com for resources on growing their brand.
- The Power of Networking: Turning Connections Into Community
This episode of Beyond Your Brand focuses on the power of networking to build community and grow a business. The host encourages listeners to share the episode and visit elisesharpless.com for resources to help grow their brand.
- Building Choices, Not Just An Income
This episode of Beyond Your Brand, "Building Choices, Not Just An Income," discusses the trade-off between security and choices in business. The host encourages listener engagement and sharing the episode to help grow the business communit…
- Your Dreams Don’t Need Approval: Leading with Vision and Grit
This episode of Beyond Your Brand focuses on leading with vision and grit, emphasizing the determination and mindset needed to grow a business.
- Build Your Customer & Brand Avatar in ChatGPT
This episode of Beyond Your Brand focuses on creating customer and brand avatars using ChatGPT. It encourages listeners to engage with the content by downloading, reviewing, and sharing the episode, and provides resources for growing brand…
- Your Website is Losing You Jobs: 5 Fixes Every Home Service Business Needs
This episode of Beyond Your Brand focuses on website improvements for home service businesses. It highlights five necessary fixes to prevent job losses due to an ineffective online presence and encourages listeners to share the episode to…
- Frontline to Finish Line: Building, Scaling, and Selling
The 'Beyond Your Brand' podcast episode 'Frontline to Finish Line' discusses building, scaling, and selling businesses. It encourages listeners to share the episode and visit elisesharpless.com for resources.
- Stop the Marketing BS: Broken Strategy
This episode of Beyond Your Brand focuses on identifying and fixing broken marketing strategies. Elise Sharpless offers a "BS FREE" personal audit through HeyYouSocial.com to help business owners grow with intention.
- Build What Matters: Leadership, Legacy & Leveraging Your Story
John Huffman shares insights on leadership, legacy, and using your story to grow a business intentionally. The podcast aims to support business owners in their growth journey.
- More Than Finances: Don’t Let Scams Steal Their Legacy
This episode discusses the rise in scams targeting seniors, particularly post-COVID, and how scammers exploit cognitive decline. It emphasizes the importance of mail management, bill oversight, education, and advocacy for protecting aging…
- Consistency Dominates with SEO, AI and ChatGPT
This episode discusses how to maintain online consistency in the home services space by leveraging SEO, AI, and ChatGPT. It covers adapting traditional SEO for local reach, using ChatGPT for business tasks, and repurposing content, while d…
- Beyond the Algorithm: Building a Digital Brand That Actually Lasts with Wendy Jo | Ep. 17
This episode of Beyond Your Brand features Wendy Jo discussing her journey into digital entrepreneurship, the benefits of digital marketing, and the importance of trust, connection, and consistency in building a lasting digital brand.
- Own Your Story, Create Your Success with Dorris Burch | Ep. 16
In this episode of Beyond Your Brand, Dorris Burch shares her journey into fashion and discusses the power of owning your personal story for success. The episode offers practical steps to overcome feeling stuck and pursue your dream career…
- Service-Led Brands Win Bigger with Robin Schwartz | Ep. 15
Robin Schwartz joins Beyond Your Brand to discuss the motivation behind the Local Chapters of Business Women (LCBW), emphasizing genuine connection and service over sales. The episode highlights how networking communities empower women and…
- Speak with Purpose, Build with Passion with Troy Holden | Ep. 14
This episode of Beyond Your Brand features Troy Holden discussing how he found his voice and turned it into a career, the role of passion in effortless career transitions, and the significance of logo consistency for brand identity. The di…
- Transitions That Grow You with Brenda Rankin | Ep. 13
Brenda Rankin shares her business inspiration and discusses the emotional significance of belongings during life transitions. She outlines how her team provides emotional and practical support to clients and emphasizes the importance of un…
- Permission to Pivot: Grow and Stand Out with Danielle Giancola | Ep. 12
This episode of Beyond Your Brand features Danielle Giancola discussing her entrepreneurial journey, the power of pivoting, and launching her business Nomadic Vacays during the COVID-19 pandemic. The discussion covers the entrepreneurial m…
- Struggle Less, Succeed More: Building Smarter with Joe Nugent | Ep. 11
In episode 11 of Beyond Your Brand, Elise interviews Joe Nugent about his journey from disliking his job to starting a successful home inspection business. They discuss building a business with a core pillar and relationship-driven approac…
- Selling with Service in Mind with Ed Haines | Ep. 10
In episode 10 of Beyond Your Brand, Elise speaks with Ed Haines about his client-first sales approach in the real estate industry. The discussion covers his journey, the influence of his roots on his success, the creation of his brand, and…
- The Heart of the Brand: Memories & Storytelling with Kristen Goodman | Ep. 09
In this episode of Beyond Your Brand, Elise speaks with Kristen Goodman about the significance of digitizing old photos and videos to preserve family memories. Kristen shares her personal story and explains the importance of her brand, "Cl…
- Loud, Proud & Unapologetically You with The Fabulous Dorris Burch | Ep. 08
In this episode of Beyond Your Brand, Elise interviews Dorris Burch about her journey of building the Fab Factor brand and empowering women to embrace their fabulous selves, confidence, and visibility.
- The Power of Purposeful Leadership with Robin Schwartz | Ep. 07
Elise interviews Robin Schwartz, founder of Local Chapters of Business Women (LCBW), about her journey empowering women via networking and leadership. Robin shares insights on her organization's growth and maintaining brand consistency acr…
- Your Voice Is Your Superpower with Troy Holden | Ep. 06
In episode 06 of Beyond Your Brand, Elise interviews Troy Holden. They cover his diverse career in voiceover, branding, customer relationships, and traditional marketing, sharing valuable information for new entrepreneurs and those in voic…
- Treasures, Transitions & Trusting the Journey with Brenda Rankin | Ep. 05
In this episode of Beyond Your Brand, Elise interviews entrepreneur and estate sale expert Brenda Rankin. Brenda shares insights into her journey, highlighting the importance of focus, compassion, and her enterprising spirit in achieving s…
- The Power of Grit and Reinvention with Danielle Giancola | Ep. 04
Elise interviews Danielle Giancola, founder of Nomadic Vacay Vacation Rentals, about her journey from a teenage server to a hospitality leader. Danielle's story emphasizes grit, faith, and reinvention, showcasing her rise despite challenge…
- Built on Service, Rising with Vision with Joe Nugent | Ep. 03
Joe Nugent, founder and CEO of Joe the Home Pro, shares his entrepreneurial journey, highlighting the importance of service, values, and relationships in scaling his home inspection business.
- Built Different: Real Hustle, Real Results with Ed Haines | Ep. 02
In this episode of Beyond Your Brand, Elise interviews Ed Haines about his real estate career. They discuss the importance of work ethic, team collaboration, and successful strategies such as property auctions.
- Captured Connections with Kristen Goodman | Ep. 01
In this episode of Beyond Your Brand, Elise talks with Kristen Goodman, founder of 'Clicking with Kristen.' Goodman shares her journey in photography and storytelling, inspired by childhood memories and personal loss, and discusses the emo…
- Welcome to Beyond Your Brand
Elise Sharpless, a fourth-generation entrepreneur, shares her journey of building a digital marketing agency and inspiring her family. The podcast focuses on the grit and determination required for entrepreneurship, offering real stories f…