Best of LinkedIn: Strategic B2B Marketing
Business & Finance
About
🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.
Episodes
- Best of LinkedIn: AI in B2B Marketing CW 17/ 18
This episode discusses the shift towards agentic AI in B2B marketing for 2026, recommending AI agents over traditional forms and warning against pure automation. It emphasizes Generative Engine Optimization (GEO) and the need for human ove…
- Best of LinkedIn: Forrester B2B Summit North America 2026
The Forrester B2B Summit North America 2026 focused on GTM Singularity, where AI-driven buyers operate in invisible channels. Experts advocate for preference marketing and human trust over traditional lead generation. Success hinges on org…
- Best of LinkedIn: OMR 2026
This episode discusses OMR 2026, focusing on the balance between AI innovation, human connection, and digital trust in modern marketing. It covers AI integration in various sectors, data privacy concerns, and the importance of authentic br…
- Best of LinkedIn: Social Selling CW 17/ 18
This episode explores social selling on LinkedIn, emphasizing trust-building and focused positioning. It details algorithm dynamics for 2026, highlighting meaningful engagement and niche authority over traditional posting and generic conte…
- Best of LinkedIn: Channel Marketing CW 17/ 18
This episode of Best of LinkedIn: Strategic B2B Marketing examines how AI and hyperscaler ecosystems are elevating the standards for partnerships and co-selling within channel marketing. The discussion highlights the transition towards eco…
- Best of LinkedIn: MarTech Insights CW 16/ 17
This episode provides an outlook on the MarTech landscape, focusing on the shift from software sprawl to AI-orchestrated stacks built on clean data and connected workflows. It discusses the rise of agentic AI and the importance of operatio…
- Best of LinkedIn: Go-to-Market CW 16/ 17
This episode explores Go-to-Market (GTM) Engineering, emphasizing a shift from volume-based outreach to signal-driven, scalable growth. It discusses the role of GTM Engineers in leveraging data and automation for revenue growth, while high…
- Best of LinkedIn: Field Marketing CW 16/ 17
This episode discusses the evolution of field marketing, emphasizing the shift from logistics to measurable sales acceleration through curated events, technology integration, and strict sales alignment. It highlights how modern strategies…
- Best of LinkedIn: Account-based Marketing CW 16/ 17
This episode details the shift in Account-Based Marketing (ABM) towards a core business discipline, emphasizing sales and marketing alignment over software. It highlights using intent signals for personalized experiences, leveraging AI for…
- Best of LinkedIn: AI in B2B Marketing CW 15/ 16
This episode discusses the evolution of AI in B2B marketing and sales, emphasizing agentic execution and data quality for strategic advantage in 2026. It covers AI Search Visibility, the need for operating model redesigns, and challenges l…
- Best of LinkedIn: Social Selling CW 15/ 16
This episode of Best of LinkedIn focuses on Social Selling, discussing the shift towards topical authority and authentic engagement on the platform. Experts emphasize the growing importance of employee influencers and a systematic approach…
- Best of LinkedIn: Channel Marketing CW 15/ 16
This episode focuses on how ecosystem-led partnerships are becoming key revenue drivers through AI and data. It examines the evolving B2B landscape in 2026, emphasizing disciplined co-selling, the influence of hyperscaler marketplaces, and…
- Best of LinkedIn: MarTech Insights CW 14/ 15
This episode discusses the MarTech Shift 2026, detailing a move towards AI-orchestrated, composable architectures built on unified data. It highlights the shift from traditional marketing automation to AI-driven orchestration and emphasize…
- Best of LinkedIn: Go-to-Market CW 14/ 15
This episode discusses the evolution of Go-to-Market strategies, moving from fragmented tools to unified AI-powered pipeline orchestration with human-led precision. It highlights the importance of lean technology, GTM engineering, data act…
- Best of LinkedIn: Field Marketing CW 14/ 15
This episode discusses the strategic shift in the events industry towards data-driven growth, emphasizing intentional participation design, sales and marketing alignment, and the use of AI tools. Experts advocate for micro-events and outco…
- Best of LinkedIn: Account-based Marketing CW 14/ 15
This episode discusses the evolution of Account-Based Marketing (ABM) towards AI-driven precision for high-value accounts. It highlights the use of AI and signal tracking for identifying buyers and personalizing outreach, emphasizing sales…
- Best of LinkedIn: AI in B2B Marketing CW 13/ 14
This episode discusses the 2026 evolution of AI in B2B marketing, focusing on agentic workflows and trust-driven optimisation for growth. Experts stress the importance of human intelligence alongside AI, the shift towards AI-driven answers…
- Best of LinkedIn: Social Selling CW 13/ 14
This episode of Best of LinkedIn discusses LinkedIn's 2026 strategy, highlighting the importance of thematic authority, dwell time, and profile alignment over vanity metrics due to the 360 Brew AI algorithm. It offers actionable advice on…
- Best of LinkedIn: Channel Marketing CW 13/ 14
This episode discusses how AI is transforming B2B channel marketing into data-driven revenue engines through automated co-selling and real-time insights. It examines the shift from relationship-based management to measurable pipeline impac…
- Best of LinkedIn: MarTech Insights CW 12/ 13
This episode discusses the 2026 MarTech evolution, highlighting the shift from siloed stacks to AI-driven, composable ecosystems. Key takeaways include the importance of unified data, agentic AI, custom-built software, data sovereignty, an…
- Best of LinkedIn: Go-to-Market CW 12/ 13
This episode discusses how GTM Engineering, powered by AI tools, allows small teams to scale by automating sales and marketing tasks. It highlights the rise of Sales Architects and the importance of system design, data quality, and human a…
- Best of LinkedIn: Advertising Week Europe & Ammunition EU Launch
This episode covers Advertising Week Europe 2026, highlighting a move towards practical AI implementation, authentic storytelling, and the need for measurable growth in B2B marketing. Key discussions include the collapsed funnel, inclusive…
- Best of LinkedIn: Field Marketing CW 12/ 13
This episode of Best of LinkedIn discusses the future of B2B event marketing, emphasizing the shift from fragmented logistics to integrated, data-driven systems focused on measurable revenue. Key takeaways include the importance of pre-eve…
- Best of LinkedIn: Account-based Marketing CW 12/ 13
This episode discusses the evolution of Account-Based Marketing (ABM), moving from lead lists to AI-augmented execution and event-triggered engagement for scalable growth in 2026. It emphasizes signal-based targeting, automated workflows,…
- Best of LinkedIn: AI in B2B Marketing CW 11/ 12
This episode discusses building AI-native go-to-market systems for B2B marketing, emphasizing the shift from experimentation to execution. Key takeaways include the importance of clean data, human oversight, and adapting to new AI-driven s…
- Best of LinkedIn: Social Selling CW 11/ 12
This episode discusses the evolution of Social Selling on LinkedIn for 2026, highlighting how niche authority and authentic engagement are becoming more important than scale-based tactics. The AI model "360 Brew" prioritizes semantic relev…
- Best of LinkedIn: Channel Marketing CW 11/ 12
This episode covers the evolving cloud computing landscape for 2026, focusing on digital sovereignty, sovereign cloud, and European regulatory needs. It also discusses FinOps, AI infrastructure, NoSQL, DevSecOps, hybrid/multi-cloud strateg…
- Best of LinkedIn: MarTech Insights CW 10/ 11
This episode discusses MarTech evolution, emphasizing stack rationalization and revenue operations for growth. It highlights the importance of system mastery, unified data, and effective AI governance over tool acquisition and flashy campa…
- Best of LinkedIn: Go-to-Market CW 10/ 11
This episode analyzes the evolution of Go-To-Market strategies, emphasizing a shift from headcount increases to AI-integrated systems and the rise of the GTM Engineer. It highlights the importance of clear ICPs and clean CRM data, noting t…
- Best of LinkedIn: Field Marketing CW 10/ 11
This episode of Best of LinkedIn discusses field marketing strategies for 2026, highlighting the importance of human connection, data-driven revenue generation, and technological integration in event planning. Experts emphasize a shift tow…
- Best of LinkedIn: Account-based Marketing CW 10/ 11
This episode discusses the 2026 evolution of Account-Based Marketing (ABM), highlighting the shift to signal-led precision and contact-level personalization. It explores the use of AI for scaled outreach and emphasizes the need for interna…
- Best of LinkedIn: AI in B2B Marketing CW 09/ 10
This episode explores the impact of artificial intelligence on B2B marketing and sales in 2026, highlighting AI-native tools, agentic workflows, and the importance of Generative Engine Optimization (GEO) for visibility. Experts debate the…
- Best of LinkedIn: Social Selling CW 09/ 10
This episode of Best of LinkedIn discusses how LinkedIn social selling success in 2026 hinges on authentic conversations, employee advocacy, and buyer-centric engagement. The content emphasizes shifting focus from visibility to relevance a…
- Best of LinkedIn: Channel Marketing CW 09/ 10
This episode discusses the evolving landscape of B2B partnerships, emphasizing AI integration, ecosystem-led growth, and strategic co-selling. It covers insights on revenue-focused strategies, partner program updates from major players, an…
- Best of LinkedIn: MarTech Insights CW 08/ 09
This episode discusses the evolution of MarTech, emphasizing data hygiene, agentic AI orchestration, and context-driven marketing for ROI. Experts suggest focusing on strategy and operational discipline, with clean data being crucial for A…
- Best of LinkedIn: Go-to-Market CW 08/ 09
This episode discusses AI-driven Go-to-Market strategies, emphasizing revenue scaling through GTM engineering, context-aware automation, and agentic sales. Leaders highlight the importance of structured revenue architecture and data founda…
- Best of LinkedIn: Field Marketing CW 08/ 09
This episode covers the evolution of field marketing strategies for 2026, moving from logistics to revenue engineering. It emphasizes data-driven approaches, ROI, pipeline influence, and the use of technology for impactful, human-centric e…
- Best of LinkedIn: Account-based Marketing CW 08/ 09
This episode covers the 2026 evolution of Account-Based Marketing, emphasizing hyper-personalized, data-driven strategies and the alignment of sales and marketing teams. It highlights the use of AI for research and content generation, focu…
- Best of LinkedIn: AI in B2B Marketing CW 07/ 08
This episode discusses the evolution of AI in B2B marketing, from a productivity tool to an operating system for sales and marketing, leading to agentic workflows and Generative Engine Optimisation (GEO). It emphasizes the need for human j…
- Best of LinkedIn: Social Selling CW 07/ 08
This episode discusses a strategic shift in LinkedIn social selling for 2026, driven by an AI algorithm that prioritizes semantic relevance and human connection. Key takeaways include the importance of niche positioning, high-quality conte…
- Best of LinkedIn: Channel Marketing CW 07/ 08
This episode discusses the evolution of channel marketing, focusing on unified revenue engines that integrate sales, marketing, and technology. It highlights the importance of AI-driven automation, ecosystem orchestrators, and systemic par…
- Best of LinkedIn: MarTech Insights CW 06/ 07
This episode discusses MarTech trends for 2026, emphasizing context-driven AI, lean tech stacks, and data-centric execution. It highlights the value of strategic capability and business context over software expansion, advocating for human…
- Best of LinkedIn: Go-to-Market CW 06/ 07
This episode discusses the rise of GTM engineering, emphasizing AI-powered automation, signal-based workflows, and data-driven orchestration to build revenue engines. It highlights the need for interconnected systems and a transition from…
- Best of LinkedIn: Field Marketing CW 06/ 07
This episode focuses on turning event data into pipeline intelligence for B2B marketing, emphasizing CRM integration, AI for operational efficiency, and treating events as year-long campaigns for revenue generation.
- Best of LinkedIn: Account-based Marketing CW 06/ 07
This episode discusses Account-based Marketing (ABM) as a core growth strategy, emphasizing a move from high-volume outreach to AI-enabled precision. It highlights the importance of ideal customer profiles, intent signals, and sales-market…
- Best of LinkedIn: AI in B2B Marketing CW 05/ 06
This episode discusses the evolution of AI in B2B marketing, focusing on the shift towards AI-native go-to-market systems. It highlights the importance of human-AI collaboration, data integrity, and optimizing content for AI visibility in…
- Best of LinkedIn: Social Selling CW 05/ 06
This episode discusses the shift in LinkedIn Social Selling towards structured, performance-oriented execution. It emphasizes trust, enablement, and AI discipline, highlighting strategies for building authority, integrating with sales proc…
- Best of LinkedIn: Channel Marketing CW 05/ 06
This episode discusses the strategic shift in channel marketing towards measurable outcomes like win-rate lift, emphasizing accountability and platform-centric growth. It highlights the increasing importance of marketplace models and AI as…
- Best of LinkedIn: MarTech Insights CW 04/ 05
This episode discusses the evolution of MarTech, highlighting the shift from acquiring new tools to strengthening foundational elements like data and structure. It emphasizes the growing importance of clean data and operational discipline…
- Best of LinkedIn: Go-to-Market CW 04/ 05
This episode of Best of LinkedIn discusses the evolving Go-To-Market landscape, emphasizing its shift towards a more technical and systemised discipline. Key takeaways include building repeatable growth through AI-enabled automation and ad…