B2B On Air
About
B2B on Air is the show for B2B podcast hosts who care more about pipeline than downloads. Hosted by Joseph Lewin, who has launched 45 podcasts and helped hosts close over $17M through their shows, this is where strategy meets execution for people actually running B2B shows. Every episode is under 10 minutes. No vanity metrics. Just practical frameworks, real stories, and sharp takes on what's working in B2B podcasting right now. Episodes cover launching a show, booking the right guests, converting conversations into pipeline, growing your audience, and staying current on what's happening across the B2B podcasting world. If you host a B2B podcast, or you're thinking about starting one, this show was built for you.
Episodes
- You are setting your podcast guest up for failure!
You Are Setting Your Podcast Guest Up for Failure (And How to Fix Your Podcast Guest Introductions) Most B2B podcast hosts open with the same question that kills momentum before the conversation even starts. In this solo episode, Joseph Le…
- Don't sweat the haters.
Don't Sweat the Haters: Handling Online Hate Comments as a B2B Podcaster Hate comments are part of the deal when your content starts reaching more people. In this solo episode, Joseph Lewin, The Podcast Launch Guy, breaks down exactly how…
- Create content that makes you cringe!
In this episode of B2B On Air, Joseph Lewin explains that cringing at old content is a sign of growth. He provides a framework for B2B professionals to start creating video and podcast content and improve through public publishing.
- You are no Joe Rogan, so keep 'em short!
In this episode, Joseph Lewin discusses the benefits of short-form B2B podcasting. He provides a framework for episode length and communication discipline, and insights into building a sustainable show.
- I'm awkward, but this event strategy saved me!
Joseph Lewin, The Podcast Launch Guy, discusses an event networking strategy for introverted individuals. He explains how to leverage podcasting for pre-event outreach and post-event follow-up, helping to build connections before attending…
- Your thinking about podcast outreach all wrong
This episode of B2B On Air discusses B2B podcast outreach strategies. Joseph Lewin explains how to reframe outreach as offering free press and outlines a system built on LinkedIn research and relationship momentum.
- Cold outreach that works
Joseph Lewin discusses a podcast invitation strategy as an alternative to traditional B2B cold outreach. He shares a client example demonstrating the effectiveness of this approach in securing meetings and closing deals.
- Don't be "authentic"
Joseph Lewin discusses why "being yourself" on a podcast can negatively affect listener retention. He teaches podcasters about vocal musicality, which involves using speed, pitch, and tonality to maintain audience attention and drive engag…
- Podcast Monetization Doesn't Have to Take Years
This episode of B2B On Air discusses strategies for podcast monetization. It explores methods to achieve financial returns in a shorter timeframe compared to conventional approaches.
- Who should I have on my podcast?
Joseph Lewin discusses guest selection for B2B podcasts. He explains how to choose guests to generate revenue and how to build thought leadership through solo content.
- Are you publishing enough podcast episodes?
This episode discusses optimal podcast publishing frequency to achieve various business goals, including revenue generation and audience growth. It offers guidance on how publishing cadences can impact the timeline for achieving these obje…
- 💀 Trojan Horse Strategy 🐎
This episode of B2B On Air discusses the "Trojan Horse Strategy" and its negative impact on professional reputation. It explores how certain tactics in content creation and prospect engagement can lead to short-term gains but ultimately ha…
- Your podcast goals suck.
This episode of B2B On Air discusses common frustrations with podcasting due to unrealistic goals. It suggests adjusting goals and expectations to achieve better results and more satisfying results from a podcast.
- Welcome to B2B On Air!
The "Welcome to B2B On Air!" episode introduces the podcast, which focuses on B2B podcasting and its role in B2B marketing for generating revenue.
- Re: Relaunch. Don't hate me too much. 😁
The host of B2B On Air provides an update on the show’s relaunch. They discuss their thoughts on the process and invite listeners to share their reactions.
- Stop Blending In: Building a Human Brand in an AI World | Devin Paxton : 70
Joseph Lewin and Devin Paxton discuss building a human brand in an AI world. They cover how to distinguish a brand, the importance of an authentic brand foundation, and why relying on AI tools like ChatGPT can make brands blend in.
- Emotional Intelligence: The Superpower AI Can’t Replace | Sidney Evans : 69
This episode of B2B On Air features Joseph Lewin and Sidney Evans discussing emotional intelligence. They explore how EQ provides a competitive advantage in an AI-driven world, particularly for leaders.
- Sales Sorcery: Stop Pushing, Start Connecting | Dr. Deepak Bhootra : 68
Dr. Deepak Bhootra shares insights on "Sales Sorcery," a method that emphasizes connection and service over traditional sales tactics. He also debunks seven common sales myths and offers a new framework for selling in the B2B space.
- Your Culture Lives or Dies in the Middle - Why Mid-Level Leaders Matter Most | Kejal Shah : 67
Joseph Lewin and Kejal Shah discuss why businesses struggle to hire and retain employees. They explore how mid-level managers are crucial for company culture, retention, and growth, introducing a framework for attraction, development, and…
- The Ownership Model That Doubles Growth and Pays Zero Tax |Tim Rettig : 66
This episode of B2B On Air features Joseph Lewin and Tim Rettig discussing Employee Stock Ownership Plans (ESOPs). They explain what ESOPs are, how they function as an exit strategy, and their advantages for both employees and business own…
- Trying vs Training: The One Shift That Makes Change Stick| Chris Cirullo : 65
Joseph Lewin and Chris Cirullo discuss the difference between trying and training when it comes to building healthy habits. They explore practical methods for rewiring your brain to make change permanent, including daily scorecards and mor…
- Lead So Their Dinner-Table Story Changes | Stephen Black : 64
Joseph Lewin and Stephen Black distill 40 years of team leadership into a practical framework called The Five Rules. This framework aims to strengthen culture and improve performance within teams, with positive impacts extending to family…
- Stop Begging for Attention: Be the Room Everyone Wants In | Ari Sohn : 63
This episode of B2B On Air features Joseph and Ari Sohn discussing a practical, low-budget playbook for launching small, high-impact in-person events. They cover strategies for creating trust, conversations, and pipeline without relying on…
- The Cost of Success: What Entrepreneurs Miss Until It’s Too Late | Cory Carlson : 62
Joseph Lewin and Cory Carlson discuss how entrepreneurs can achieve success in both their careers and family lives. They challenge the notion of sacrificing one for the other, emphasizing intentional living and setting boundaries.
- The Career Cheat Code You Can't Live Without | Jeff Winter : 61
This episode of B2B On Air features Jeff Winter and Joseph Lewin discussing the importance of personal branding for professionals. They explore how to establish thought leadership and build influence on platforms like LinkedIn.
- The Leadership Shift That Changes Everything | Drew Sutton : 60
On this episode of B2B On Air, Joseph Lewin and Drew Sutton discuss the distinction between leadership and management. Drew Sutton, founder of Drew Sutton Leadership, shares insights on how small business owners can grow their income and i…
- The Secret to Attracting the Right Clients | Dave Moravec : 59
This episode features Joseph Lewin and Dave Moravec discussing strategies for attracting and engaging customers. They focus on building authentic relationships and leveraging community organizations for business growth.
- Can You Really Build a B2B Audience? | Kim Umbstead : 58
Joseph Lewin and Kim Umbstead discuss strategies for building and growing a B2B audience. They cover adapting creative tactics for professional settings and the role of relationships in B2B marketing.
- The Cost of Hustle Culture No One Talks About: Your Family | Jeremy Pryor : 57
This episode of B2B On Air features Jeremy Pryor, who challenges the concept of hustle culture and advocates for a family-centered approach to work and identity. He discusses integrating family life with business design and building assets…
- Build a Culture No One Wants to Leave | Hosanna Hanson : 56
In this episode of B2B On Air, Hosanna Hanson shares insights on creating a workplace culture where employees feel valued and connected. She discusses the importance of genuine leadership, regular one-on-one check-ins, and the business ben…
- Lead Like A Coach | Roy Heintz : 55
Roy Heintz, a senior executive and former college basketball coach, discusses leading like a coach. He emphasizes building strong relationships, fostering engagement among team members, and creating a thriving workplace culture. He introdu…
- Why Your Book Could Be Worth Millions (Even If It Doesn’t Sell) | David Hancock : 54
In this episode of B2B On Air, David Hancock, founder of Morgan James Publishing, explains how writing a book can significantly benefit entrepreneurs by building credibility and opening new opportunities, even if book sales are not high. H…
- Referrals Won’t Save You: The Hard Truth About Scaling a B2B Business | Chelsea Olson : 53
This episode of B2B On Air features Chelsea Olson, who discusses sustainable sales strategies for B2B companies. She explains why businesses plateau and the importance of moving beyond referrals for long-term growth.
- The Secret That Turns Everyday Connections Into Lifelong Business Growth | Kim Angeli : 52
Kim Angeli, a business growth strategist, explains how gratitude can transform business relationships and lead to referrals and opportunities. She shares insights on building lasting connections without traditional sales tactics, emphasizi…
- Profit Feeds Your Family, Not Revenue | Drew Sutton : 51
Joseph Lewin and Drew Sutton discuss strategies for business owners to achieve profitable growth and improve efficiency. They cover topics such as pricing, cost optimization, effective advertising, and professionalizing business operations…
- Stop Trying to Make Perfect Videos — Do THIS Instead | Naftuli Kraus : 50
This episode of B2B On Air features Naftuli Kraus and Joseph Lewin discussing the importance of authenticity and consistency in video content for business growth, particularly on LinkedIn. The conversation covers leveraging LinkedIn as a g…
- Redefining Conferences: How Innovate Summit is Changing the Game | Brian Wallace : 49
Joseph Lewin and Brian Wallace discuss the Innovate Summit, highlighting the importance of location and community in fostering connections at events. They explore how the event aims for economic development in Owensboro by prioritizing gen…
- The Hidden Cost of Doing It All Yourself | Jonathan Barnes : 48
This episode of B2B On Air features Joseph Lewin and Jonathan Barnes discussing the challenges leaders face in delegating tasks and relinquishing control in their businesses. They explore how the mindset of needing to manage every detail c…
- How to Launch a Show That Actually Pays Off
This episode explores how to launch a show that drives revenue, discussing the strategic alignment of a podcast's purpose with a business model and audience. It emphasizes creating content that builds relationships and trust for lead gener…
- Why Brilliant Experts Freeze on Camera (and How to Break Free) | Alison Lewin : 46
Joseph Lewin and Alison Lewin discuss effective video communication. Alison shares strategies to overcome stage fright, enhance vocal variety, and utilize body language for connecting emotionally with an audience.
- Why Referrals Won’t Scale Your Business (and What to Do Instead) | Chelsea Olson : 45
Joseph Lewin and Chelsea Olson discuss the challenges businesses face when trying to scale beyond word-of-mouth referrals. They explore why building a repeatable sales process is crucial for growth and how to address the emotional aspects…
- Personal Brands Turn Hard Work Into Open Doors | Eddie Saunders Jr. : 44
Joseph Lewin and Eddie Saunders Jr. discuss how cultivating a personal brand can create professional and personal opportunities. They explore building relationships through content creation and leveraging social media for genuine interacti…
- Increase sales by changing your words | McKay Savage : 43
Joseph Lewin and sales consultant McKay Savage discuss the critical role of effective messaging in sales and marketing. They explore how word choice impacts connecting with clients and aligning messaging with prospect perceptions for succe…
- Avoid reactive marketing | Deanna Shimota : 42
Joseph Lewin and Deanna Shimota discuss reactive marketing. They explore how organizations abandon strategic plans for urgent sales requests and emphasize a focused marketing strategy aligned with long-term business goals.
- Can trust be a market differentiator? David Hoos : 41
Joseph Lewin and David Hoos discuss how trust can serve as a market differentiator in sales, easing the buying process. They explore the importance of authenticity, personal connections, and human interactions in building trust, particular…
- Create Content That Builds Relationships | Logan Lyles : 40
This episode features Logan Lyles discussing content creation for relationship building and business development. He shares strategies for leveraging content-based networking to foster genuine connections and practical insights from his ca…
- Welcome to Sell Through Social Live!
This episode of Sell Through Social Live features host Joseph Lewin discussing business growth and leadership. He shares his journey as a podcaster and the importance of learning from other entrepreneurs and leaders to enhance business str…
- Performance Marketing, Demand Generations, and Marketing Measurement - Braeden Matson-Jones : 39
Joseph Lewin talks with Braeden Matson-Jones about performance marketing, demand generation, and marketing measurement in this episode.
- The podcast that launched my marketing career - Kacy Maxwell : 38
Joseph Lewin interviews Kacy Maxwell, an Executive Marketing Leader at Ramsey Solutions. They discuss Entreleadership, a division of Ramsey Solutions dedicated to assisting small businesses, as well as its podcast.
- How paid media fuels demand generation - Chris Roche : 37
Joseph Lewin talks with Chris Roche about the role of paid media in demand generation. Chris Roche is CEO of Catalyst Consulting, an agency focused on revenue and pipeline growth.