🎙️ The Upside Down of Dues: Pricing vs. Perception
Send us Fan Mail Membership dues feel maxed out. But the financial pressure on associations keeps rising. In the latest episode of Association Transformation , co-hosts Elisa Pratt and Andrew Chamberlain sit down with Dr. Michael Carr-Tatonetti, CPP, CAE , Certified Pricing Professional and CEO of Pricing for Associations, to unpack what’s really happening beneath the surface. This conversation explores: ▪️ Why dues increases are hitting resistance ▪️ How perception — not math — drives pricing success ▪️ When CPI helps (and when it hurts) ▪️ Why pricing needs to be treated as a governance discipline , not a reaction 🎧 Listen now, then weigh in: Where is the biggest gap between price and perceived value in your organization? Support the show