APAC's B2B Growth Podcast
Business & Finance
About
On APAC's B2B Growth Podcast, we unpack trends, bust myths, and deliver insights you can put to work today to drive growth in APAC. Hosted by Shahin Hoda & Vinnie Romano Produced by Shahin Hoda & Alexander Hipwell from xGrowth Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC: https://xgrowth.com.au/newsletter
Episodes
- How to Build a Marketing Team for the AI Era with Cameron Partridge
Cameron Partridge, Chief Growth Officer at Humanforce, shares his grounded perspective on how AI has made marketing production easier but winning harder. He discusses the collapse of specialist roles, the necessity for marketing to own rev…
- Unveiling the 2026 ABM Pulse: What's Changed in APAC Over the Last Two Years
Shahin Hoda and Alexander Hipwell analyze the 2026 ABM Pulse report, detailing significant changes in Account-Based Marketing (ABM) in APAC over two years. They cover the decline of one-to-few programs, the rise of AI in scaling efforts, e…
- Rebroadcast: Building Global Marketing from APAC: Lessons from Airwallex with Jon Stona
Jon Stona, VP of Global Marketing at Airwallex, shares insights on architecting a global marketing organization from APAC, detailing team structure and strategic investments in product marketing. The episode covers leveraging the F1 sponso…
- How to Turn B2B Events into a Genuine Revenue Lever with Jannat Dawra
Shahin Hoda interviews Jannat Dawra on maximizing B2B events for revenue. They discuss a commercial approach to event prioritization, planning across the sales funnel, and adapting to post-COVID attendee expectations. The conversation incl…
- The New B2B Playbook, What AI Startups Are Doing That Incumbents Aren't with Scott Albro
Scott Albro joins the APAC B2B Growth Podcast to discuss how AI startups are adopting new go-to-market strategies to capture buyer attention in an increasingly crowded space. He highlights the importance of founder brand, customer feedback…
- Building Xero’s Brand from Scratch in Australia with Penny Elmslie
What does it take to build a brand from nothing in nine weeks, with no assets, no brand book, and a board breathing down your neck? Penny Elmslie did exactly that as the first Marketing Director Xero hired outside of New Zealand, turning a…
- AI Myths Debunked and The Real Data Behind ChatGPT, Jobs, and Search Traffic With Rand Fishkin
While everyone panics about ChatGPT stealing traffic and AI replacing jobs, the data tells a different story. For every search on ChatGPT, there are 373 searches on Google. AI's disruption is far less dramatic than media hype suggests. Ran…
- Standing Out in B2B Marketing Without a Big Budget with Udi Ledergor
In this episode, Udi Ledergor, Chief Evangelist at Gong and author of Courageous Marketing , explains why bold creativity is essential for startups competing in crowded B2B markets. Udi shares the principle behind Gong’s rise from zero to…
- How to Book a Meeting with Anyone with Stu Heinecke
What if a $28 Facebook ad could generate $20 million? Stu Heinecke , the father of contact marketing, reveals how micro-focused campaigns connect you with virtually anyone. Stu shares stories of a sales rep who used a live pigeon to reach…
- Rebroadcast: How to Build a Personal Brand Without Losing Your Mind with Caleb Ralston
Caleb Ralston challenges one of the most sacred rules in personal branding: niching down. While it's technically the fastest path to growth, it's also a fast track to burnout and quitting altogether. In this conversation with Shahin Hoda,…
- 2x Your Revenue Growth Without Increasing Your Marketing Budget with Robert Chatwani
What if your CEO asked you to double revenue without adding budget or headcount? Robert Chatwani , President and General Manager of Growth at DocuSign, believes not only is it possible - there's never been a better time to make it happen.…
- Don’t Market to the 5% of Buyers Who Are Ready to Buy Today with Jon Lombardo
In this episode, Jon Lombardo , Co-Founder of Evidenza, unpacks the counterintuitive truth about B2B buying behaviour. Drawing on research from the Ehrenberg-Bass Institute, Jon reveals why most B2B marketers fundamentally misunderstand th…
- How to Lead Your Marketing Team Through AI Transformation with Leandro Perez
Leandro Perez joins to cut through the AI hype and share what's actually working. With Agentforce handling 850,000 conversations and managing 85% of customer inquiries, Leandro reveals the reality behind the marketing claims and addresses…
- Why Every Marketer Is Already a Prompt Engineer with Rubina Carlson
Marketing at the pace of AI innovation isn't easy, but Rubina Carlson, Head of Marketing at 90 Seconds, has found a way to stay ahead without burning out. In this conversation with host Vinnie Romano, Rubina shares her honest journey from…
- Become the Most Known and Trusted Brand in Your Market With Marcus Sheridan
Marcus Sheridan reveals why most businesses are failing to win trust in an AI-disrupted world, and exactly what to do about it. The bestselling author of They Ask You Answer and Endless Customers breaks down the four pillars of becoming th…
- Turning Local Wins into Global Influence with Kitty Zhao
In this insightful conversation, Kitty Zhao, Head of Marketing for Adhesive Technologies at Henkel ANZ, shares her proven strategies for putting Australia and New Zealand on the global marketing map. Working for a global organisation with…
- This Is What Product Marketing Actually Is with Kayla Medica
Ever wondered if you might already be a product marketer without knowing it? This episode breaks down one of B2B's most misunderstood roles with someone who literally wrote the book on it. Kayla Medica, Australia's leading product marketin…
- Busting the Myths of APAC Expansion with Victoria Sampson (McCafferty)
In this episode, we dive deep into the complexities of building growth strategies across APAC with Victoria, who leads marketing for Thomson Reuters across an enormous remit spanning from Africa and the Middle East through to Japan and New…
- Cracking the ABM Code: 6 Years of Refinement with Stuart Matthewman
In this episode, we delve into the world of Account-Based Marketing (ABM) with Stuart Matthewman, who shares the hard-won lessons from IR’s six-year journey with ABM. From early failures and misalignment issues to achieving an incredible 8…
- Stop Calling Everything Go-to-Market: Why It's Lost All Meaning with Melinda Stuart
In this episode, Vinnie sits down with ABM marketing expert Melinda Stuart to tackle one of B2B marketing's most misunderstood concepts: go-to-market strategy. What starts as a discussion about business language misuse quickly evolves into…
- Building Global Marketing from APAC: Lessons from Airwallex's Jon Stona
Join us for an insightful conversation with Jon Stona, who leads marketing at Airwallex, one of the fastest-growing fintechs in the world. Operating across 130+ markets from their Singapore headquarters, Jon shares how they've built a mode…
- How to Build a Personal Brand Without Losing Your Mind with Caleb Ralston
In this conversation, Caleb Ralston discusses the intricacies of personal branding and content creation, emphasising the importance of sustainability and authenticity. He critiques the common advice of niching down, arguing that it can lea…
- How Marketing Can Own Go-to-Market (Instead of Just Supporting Sales)
Tired of being seen as sales support? David Heyworth reveals how marketing leaders can break free from the order-taking trap and own the entire go-to-market motion. From building sales discovery teams that report to marketing to creating p…
- From Hospitality to Marketing: What B2C Can Teach Us About B2B
Vinnie chats with a marketer who didn’t start her professional career in marketing but in hospitality. Now Marketing Manager at Logicalis, Morgan Wilkinson , shares with us her hospitality experiences that have shaped her entire approach t…
- How to Market to the Mining Sector
How do you market to someone who doesn’t even know what they’re looking for yet? That’s the challenge with the mining industry, and we’re unpacking it all in this episode with Alex Lloyd , Head of Marketing for Advanced Navigation. 🎥 Pref…
- AI, Alignment & Innovation: The B2B Strategy Behind Twilio’s Regional Success with Nicholas Kontopoulos
"Innovation isn’t about shiny campaigns. It starts with people, process, and purpose." Joining us for a second time on the podcast is Nicholas Kontopoulos , VP of Marketing APJ at Twilio. We explored what real innovation looks like, how to…
- Mark Ritson on Personal Branding, B2B Marketing and His Journey with Mini MBA
Joining Shahin and Vinnie is marketing legend, Mark Ritson , Founder of the Mini MBA . From almost buying Kylie Minogue's house, to consulting, and building a global brand, Mark shares with us the journey of his Mini MBA. 🎥 Prefer to watc…
- Predicting the Unpredictable: AI and the Future of Risk Management
Every day, the macro environment continues to shift. Geopolitical conflicts disrupt supply chains, economic shifts shake industries, and new business pressures emerge overnight. So we spoke with General Manager of Factiva, Traci Mabrey , w…
- What You Need to Know About Brand Crisis Management
What does a brand crisis look like? In an ever-changing industry, anything can happen, so it helps to be prepared for whatever, whenever. So that's why we sat down with CMO of Packserv Australia, Julia Casey , to chat about how businesses…
- How AI Can Close a Complex B2B Deal with Amanda Kahlow
"What buyer actually wants to talk to a salesperson?" That's what Amanda Kahlow , CEO & Founder of 1mind, asked Shahin in this AI versus Sales chat. Find out how Amanda closed a $200,000 deal with the help of AI and why she thinks AI can c…
- Stand Out in B2B Marketing With Get Different's Mike Michalowicz
Standing out isn't just about being "the best" - it's about being different. And no one knows how to "Get Different" than no other than bestselling author and marketing guru, Mike Michalowicz . 🎥 Prefer to watch the conversation? We've go…
- The Marketing Fundamentals With Bob Hoffman
What's it like to chat with the Ad Contrarian, Bob Hoffman ? You're about to find out, as we get down to business discussing hypocrisy and the fundamentals in the marketing and advertising industry. 🚨 This episode uses explicit language �…
- How ABM Can Help With Sales and Marketing Alignment
Join Vinnie and his chat with Head of Marketing for ANZ, and ESG Specialist of OneAdvanced, Brynne Beetge , to uncover how ABM can bridge the gap between Sales and Marketing. This episode also covers... The importance of relationship build…
- Building a Bulletproof Digital Marketing Plan
Shahin is joined by CEO of VOLTAGE, Corey Morris , to discuss his book, The Digital Marketing Success Plan and the creation of Corey's START framework. This episode covers... How to avoid misalignments Large Language Models (LLM) and SEO H…
- Composable Stacks and AI Agents: What’s Next for B2B Marketers? with Scott Brinker
Shahin is joined by VP of Platform Ecosystem at HubSpot and the man behind the MarTech 5000 supergraphic , the Godfather of MarTech, Scott Brinker . This episode covers... Composable tech stacks The role of AI Agents in workflows ‘Service…
- Balancing Sales and Marketing for Growth in the APAC Region
Shahin is joined by ANZ Regional VP of LogicMonitor, Caerl Murray , to chat about the nuances of developing a go-to-market strategy in ANZ as well as how to approach building a strong, successful team. This episode also covers... How to ac…
- If AI had the answer, what’s your question? With Thomas Barta
Join Vinnie and marketing leadership expert, Thomas Barta , as they chat about the role of AI in marketing, and whether AI is just a trendy distraction or a genuine game-changer in the industry. This episode also covers... Fundamentals of…
- Why Marketers Should Lean Into Creativity
Joining Shahin and Vinnie is Marketing Director (ANZ) at HP, Ruben Ahmed . They got to chat about all things creativity and efficiency in marketing, and what marketers should be doing to stand out. This episode also covers... Long-term vs…
- Navigating Business Growth: The hipages Story
Joining Shahin on the podcast is CEO & Founder of hipages, Roby Sharon-Zipser . He spoke about the journey of this Aussie company; from the origin story, to getting through the COVID-period, and to where they are now, hipages continues to…
- How to Build a Marketing Team in APAC
Director of Marketing (APJ) of Smartsheet, Laura Jenkins , shares with us her experience of being a one-woman marketing band in the Asia-Pacific region, and where her journey has led her today with the company. This episode also covers...…
- How to Become a Board Member as a Marketer
How does a Marketer get on the board? Well, Anne Massey from the CEO Institute and chair of a collective group of organisations joins Shahin to delve into how you can get a seat at the table. This episode also covers... Why it’s so importa…
- Growth Through Acquisition: The efex Story told by Nick Sheehan
For his third appearance on the show, CEO of efex, Nick Sheehan joins Shahin in sharing the story of efex and how they've used mergers and acquisitions to grow their business into the national name it is today. This episode also covers...…
- B2B Influencer Marketing at Sendoso
On this episode, we chat to Kris Rudeegraap , Co-CEO & Co-Founder of Sendoso about approaching Influencer Marketing in the B2B space. This episode also covers... How Sendoso built their influencer community How to balance transparency and…
- What does it mean to be a Thought Leader?
Join Vinnie and Ashley Faus , Head of Lifecycle Marketing at Atlassian, on their chat about what makes someone a Thought Leader and how you can be one. This episode also covers... How to be a Thought Leader The difference between a Thought…
- Marketing Research in B2B
Vinnie is joined by Lyssna's Director of Marketing, Claire Brown , to chat about the importance of approaching marketing research in the B2B space. This episode also covers... the cost-effective methods of marketing research how marketing…
- How B2B Marketing is Misrepresented
Vinnie chats with Sobia Mughal from Workday, about the eye-opening misconceptions of B2B marketing. The duo delve into why B2B is overshadowed by B2C marketing and what we can do to minimise this. This episode also covers... Tertiary educa…
- How is AI going to impact your role?
As AI continues to be added into the way we work in many industries, it's no surprise if you've thought about how AI will affect your job. We spoke with Aaron McEwan , VP of Research and Advisory at Gartner to talk about the future of AI i…
- Market Leader vs Challenger Brand: The Differences in GTM
Learn the differences between working in a Market Leader company versus a Challenger brand, with Co-Founder and CEO of Truescope, John Croll AM . This episode also covers... Transitioning from Market Leader to Challenger How to differentia…
- The Power of P2P in B2B Marketing
What do you know about Person-to-Person Communication (P2P)? Well, Vinnie sat down with Fern Canning to find out more on how P2P can help with your B2B strategies. This episode also covers... How to build brand trust The importance of empl…
- Make Your Mark in B2B Marketing with Growth Tribe CEO David Arnoux
This episode is all about how YOU can make YOUR mark in the B2B Market! Growth Tribe's very own, David Arnoux , shares an amazing list of Gen AI tools and a number of growth strategies and tactics that can help you stand out in the B2B spa…