The value of getting satisfaction from client work
In this episode, Chip and Gini discuss the importance of satisfaction from the work you do for clients, both for agency owners and their teams. They explore how satisfaction can drive motivation, the significance of setting boundaries with clients, and the need for purpose in work. The conversation emphasizes the balance between achieving satisfaction and pursuing business growth, as well as the evolving nature of what satisfaction means over time. Key takeaways Chip Griffin: “Pay attention to red flags, otherwise you will have short term revenue gains, but long term structural problems for your business that you’ll be miserable running.” Gini Dietrich: “There’s nothing wrong with saying no. And I think many of us, myself included, build our businesses by saying yes to everything.” Chip Griffin: “The flip side is that the more perfect you want your satisfaction to be, the more restrictions you’re putting on your ability to grow and thrive.” Gini Dietrich: “The majority of your day should be energetic and productive and you should be happy to be in the work that you’re doing. Because you’ve built a business that brings you great pleasure.” Resources The Rolling Stones – (I Can’t Get No) Satisfaction (Live- Ireland 1965) Related What to do when you feel burned out as an agency owner Using paid discovery to get better clients View Transcript The following is a computer-generated transcript. Please listen to the audio to confirm accuracy. Chip Griffin: Hello and welcome to another episode of the Agency Leadership Podcast. I’m Chip Griffin. Gini Dietrich: And I’m Gini Dietrich. Chip Griffin: And Gini, I could start singing the Rolling Stones here, but I think that’s probably not the best idea for any of us. Gini Dietrich: Yes, please. Please, please. Probably get a copyright strike anyway. And I know how much you care about copyright. I do care about that. Yeah, you’re right. Chip Griffin: So, we’re setting a good example, plus, again, nobody really wants to hear me singing, well, anything. But there’s a song, Satisfaction. I think it’s an important theme. Gini Dietrich: It is. Chip Griffin: I think as owners, we need to get satisfaction from the business we run. We’ve talked before about the importance of actually getting what we want out of our business. But I think it’s just as important that we get satisfaction from the clients that we’re working for. And I think a lot of times we worry too much about just chasing after whatever the, the latest and greatest money is. Or saying, you know what, I’m going to put up with this from this client because they pay me a lot of money, or those kinds of things. And I don’t think we need to love every client. But we’re never, I mean, most agency owners, I, I know that I haven’t loved every client that I’ve had over the years. There have been annoying clients out there. I know that’s a shock to everybody. I mean, I, I know I’m the only agency owner who has ever had a client who was ever annoying at any point in time. But I think we need to feel satisfaction out of the work that we’re doing. I think our teams need to feel that too, if we’re going to reach our full potential. So that’s what we’re going to talk about. Gini Dietrich: Yeah, for sure. But I really wish you would sing the song. Chip Griffin: You really do not. Gini Dietrich: I really do. Chip Griffin: It’s not going to happen. Gini Dietrich: Okay. Well, I thought I’d try. Chip Griffin: I guess you won’t get any satisfaction today. Gini Dietrich: I get no satisfaction from this podcast episode, I guess. That’s, that’s really disappointing. Okay, well. Chip Griffin: I’ll just, I’ll just add it to the list. Gini Dietrich: I agree with you on the satisfaction. I think we do have to be satisfied with the work that we’re doing, with, you know, I, I just said this to somebody the other day. You, you spend the first part of your career, especially in what we do, you know, all gung ho about selling toothpaste. And then the second half of yo