Aesthetic Pulse
Business & Finance
About
Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses. Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue. From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, building a magnetic brand, and turning strategy into success.
Episodes
- The Summer Momentum Series Part 1: The Marketing Checklist Smart Medspas Tackle in the Slow Season
In the first part of the Summer Momentum series, hosts Andrea and Taleesa discuss strategies for medspa owners to enhance marketing and business systems during the summer slow season, aiming for a more profitable holiday period. Topics inc…
- How to Make Money in Medspas Without Selling More Appointments
This episode of Aesthetic Pulse discusses strategies for medspa owners to increase revenue without adding more appointments. Hosts Andrea and Taleesa cover methods like upsells, memberships, personalized consultations, and effective follow…
- Here Comes the Bride: How Medspas Turn Wedding Season Into Revenue
In this episode of Aesthetic Pulse, Andrea and Taleesa discuss strategies for medspas to increase revenue during wedding season. They cover creating profitable bridal packages for various timelines, offering group incentives, and leveragin…
- The Anatomy of a Massive Photoshoot
This episode of Aesthetic Pulse discusses planning and executing a large-scale branded photoshoot for a medspa. Hosts Andrea and Taleesa explain how to create months of content efficiently, covering topics like using Pinterest for organiza…
- 100 Episodes In… Let’s Talk About What Medspa Owners Are Still Struggling With
In the 100th episode of Aesthetic Pulse, hosts Andrea and Taleesa address persistent marketing challenges faced by medspa owners. They provide actionable strategies for overcoming issues related to social media, staffing, website developme…
- Digital Spring Cleaning: The Marketing Reset Your Medspa Needs
This episode of Aesthetic Pulse discusses the importance of digital spring cleaning for medspas, covering updates to marketing assets to maintain professionalism and patient trust. Andrea and Taleesa provide a practical brand-refresh check…
- From Prom to Poolside: Q2 Packages That Work
Andrea and Taleesa discuss creating profitable Q2 packages focused on client needs like vacations and weddings. They cover designing and marketing transformational packages to ensure repeat business and client confidence for summer events.
- The Strategy That Took Me to 1M Organic Views in 30 Days
Taleesa shares her successful strategy for achieving over 1 million organic views in 30 days on Instagram. The episode focuses on building a community, shifting mindset away from vanity metrics, and making content creation enjoyable throug…
- Let’s Plan Your Next Event Together
Andrea and Taleesa provide a step-by-step strategy for planning, marketing, and executing high-ROI aesthetic events. The episode outlines timelines for different phases, from 60 days out to 30 days out, aiming to turn events into high-prof…
- Our Problem With Holiday Marketing (Yes, Even St. Patrick’s Day)
Andrea and Taleesa discuss the pitfalls of holiday marketing for aesthetic practices, offering strategies to align holiday content with existing brand colors and maintain consistency. They cover why most holiday marketing fails and how to…
- The Medspa Event Playbook for Spring + Summer
This episode of Aesthetic Pulse provides a playbook for medspas to host successful Q2 events, focusing on attracting summer clients. Andrea and Taleesa discuss why Q2 is an ideal time for events and offer customizable theme and activity id…
- Stop Chasing New Clients: Build Members Instead
Andrea and Taleesa discuss the benefits and strategies for establishing medspa memberships. The episode covers different membership types and methods for growing a membership program to ensure predictable revenue and client retention.
- Is Your Website Costing You Clients? Let’s Audit It Together
In this Aesthetic Pulse episode, hosts Andrea and Taleesa conduct a 20-point audit of medspa websites to identify areas for improvement in converting visitors into clients. They discuss enhancing clarity, usability, branding, and trust ele…
- Business Breakups: The Medspa Heartbreaks No One Warns You About
This Aesthetic Pulse episode discusses common medspa business challenges, including failed events, unmet device expectations, burnout, and the impact of comparison. Hosts Andrea and Taleesa offer strategies to avoid or overcome these issue…
- Profitable Promos: The Medspa Method for Irresistible Offers
This episode discusses how medspas can create profitable and irresistible offers by focusing on transformation-based packages rather than simple discounts. Andrea and Taleesa provide a framework for building these packages, aiming to incre…
- Funnels That Fill Your Calendar: A Step-by-Step Breakdown
In this episode of Aesthetic Pulse, hosts Andrea and Taleesa break down marketing funnels for esthetic practices. They discuss how to use funnels to increase sales, highlight common mistakes to avoid, and provide actionable steps for imple…
- The Truth About Online Skincare Stores: Worth It or Waste?
This episode of Aesthetic Pulse features Andrea and Taleesa discussing the viability of estheticians launching online skincare stores. They cover the benefits, challenges, logistics, technology, and marketing considerations to determine if…
- The Facebook Playbook You Didn’t Know You Needed
Hosts Andrea and Taleesa discuss actionable Facebook strategies for estheticians to build community, increase engagement, and drive bookings in 2026. They cover leveraging Facebook tools, the algorithm, content strategy, longer posts, live…
- We’re Not Doing Depressing Januaries Anymore: Making Winter Fun in Your Medspa
In this episode, Andrea and Taleesa provide practical strategies for medspas to transform the typically slow month of January into an opportunity for growth and renewed energy. They discuss boosting team morale, client engagement, and busi…
- From Burnout to Breakthroughs: What We Learned This Year
In this episode, hosts Andrea and Taleesa review the business lessons learned in 2025. They discuss strategies for business growth, prioritizing effectively, and offer practical advice for achieving success in 2026.
- The 12 Days of Medspa Success: Your Holiday Marketing Song (Without the Singing)
Aesthetic Pulse presents 12 marketing and business strategies for medspa success, framed as a holiday edition. The episode covers practical tips for business growth heading into the new year, including advice on email marketing, photoshoot…
- The Medspa Owner’s Wishlist: Little Luxuries That Make Work More Magical
In this episode, hosts Andrea and Taleesa discuss gift ideas and practical ways medspa owners can add luxury and festive charm to their clinics for both clients and staff during the holiday season.
- Turn December into Dollars: Your Last-Minute Medspa Gift Strategy
Andrea and Taleesa provide 10 gift ideas for medspa clients this holiday season and share marketing strategies to help practices capitalize on Christmas sales. The episode focuses on practical advice for last-minute gift offerings and effe…
- Social Success Series Part 4: Engagement
In this episode of Aesthetic Pulse, Andrea and Taleesa discuss Instagram engagement strategies for esthetic practices. They cover outbound engagement, replying to stories and DMs, using Manychat, and common pitfalls to avoid, aiming to boo…
- Social Success Series Part 3: Reels
Andrea and Taleesa discuss creating high-converting Instagram Reels for esthetic practices in the third part of the Social Success Series. They cover essential components, content types, consistency, hooks, audio strategies, and common mis…
- Social Success Series Part 2: Stories
This episode of Aesthetic Pulse, part of the Social Success Series, focuses on leveraging Instagram stories for esthetic practices. Hosts Andrea and Taleesa share strategies for using stories to connect with clients, showcase brand persona…
- Social Success Series Part 1: Posts
In this episode of Aesthetic Pulse, Andrea and Taleesa discuss using Instagram as a marketing tool for esthetic practices. They cover the importance of professional posts, optimizing captions for SEO, strategies for boosting posts, and the…
- Sustainable Success: Building a Business You Don’t Have to Do Alone
Andrea and Taleesa discuss the importance of delegation and support systems in both business and personal life to prevent overwhelm. The episode offers strategies for estheticians to find support, improve efficiency, and prioritize well-be…
- Treats, Not Tricks: Medspa Marketing That Brings Real Results
Andrea and Taleesa discuss effective medspa marketing strategies, distinguishing them from common pitfalls. The episode offers actionable advice for building a stronger brand and achieving real results in your practice.
- Part 3 Holiday Survival Series: The Magic Beyond Social Media & Email
In part 3 of the holiday survival series, Andrea and Taleesa discuss building client connections beyond social media and email for esthetic practices. They share creative marketing strategies, tips for boosting loyalty and reviews, and ide…
- Part 2 Holiday Survival Series: Jolly, Not Jumbled – Our Exact Formula for Content Creation
Andrea and Taleesa provide a detailed plan for esthetic practices to market during the holiday season. This episode focuses on organizing and balancing content types for maximum impact and reduced stress during Q4, including strategies for…
- Part 1 Holiday Survival Series: From Sleighs to Scrooges (Promos That Work & Don’t)
Andrea and Taleesa share effective marketing strategies for esthetic practices during the holiday season, focusing on Black Friday and Christmas promotions. They discuss proven ideas, potential pitfalls, and practical tips for a successful…
- Boo-st Your Bookings: How to Book Out October with Spooky Season Specials
Andrea and Taleesa share strategies for estheticians to increase October bookings using spooky season themes, including client contests, special offers, and sponsoring local haunted attractions. They also briefly touch upon Breast Cancer A…
- Inbox Overload: How to Make Your Q4 Emails Stand Out
Andrea and Taleesa discuss strategies for esthetic practices to make Q4 emails stand out. They cover content planning, Black Friday preparation, common pitfalls, and practical tips for maximizing engagement and profitability.
- The Secret to Consultations That Sell Themselves
Andrea and Taleesa discuss the importance of a consistent and client-focused consultation process for medspas. They provide practical tips to enhance client satisfaction and build trust, covering aspects from check-in to aftercare.
- From Audit to Action: 15 Marketing Fixes Before the Holiday Rush
Andrea and Taleesa discuss 15 marketing strategies to audit and optimize for esthetic practices, focusing on social media, email, website content, and Google Business Profile to prepare for Q4.
- Touchdowns & Tactics: What Football Can Teach You About Marketing
In this episode of Aesthetic Pulse, Andrea and Taleesa draw parallels between football strategies and marketing tactics for aesthetic practices. They discuss how understanding football positions can help businesses improve their marketing…
- Sweater Weather & Sold-Out Events: How to Make Fall Fun and Profitable
Andrea and Taleesa discuss the importance of Q4 events for medspas, sharing themes and planning tips for October, November, and December. They cover client retention strategies and how to execute successful events to end the year strong.
- We’re Not Anti-Chat Anymore… But We’ve Got Rules
Andrea and Taleesa discuss effective and safe uses of AI and ChatGPT for marketing and content in esthetic practices. They cover tips to avoid over-reliance and maintain creativity, touching on AI for personal life, business applications,…
- LaLa Land No More: The Weekly Agenda That Keeps Us Sane(ish)
Andrea and Taleesa share how implementing weekly executive meetings has significantly boosted productivity and organization in their esthetic practice by emphasizing consistent scheduling and a comprehensive agenda. They provide actionable…
- Christmas in July: Because No One Wants to Black Out During Black Friday
Andrea and Taleesa offer practical strategies for medspa owners to prepare for the holiday season, aiming for a stress-free and profitable Q4. They discuss the importance of planning ahead, utilizing past successes, and getting an early st…
- The SEO Glow-Up: Making Every Marketing Move Work Smarter
Andrea and Taleesa discuss six budget-friendly SEO strategies for med spas, covering topics such as client testimonials, Google reviews, and optimizing Instagram content for better online visibility.
- Be Our Guest… Disney Marketing Lessons You Didn’t Know You Needed
This episode of Aesthetic Pulse uses Disney characters like Belle, Rapunzel, Mary Poppins, and Woody to illustrate marketing strategies for medspa practices, covering email marketing, video content, marketing materials, and Google Reviews.
- Make It a Hot Medspa Summer: Fun Ideas to Keep Clients Smiling
Andrea and Taleesa present 10 summer-specific ideas for medspas to create a memorable and enjoyable client experience, encouraging clients to return throughout the year.
- We Put an Instagram Growth Challenge to the Test: Here’s What Worked (and What Didn’t)
Andrea and Taleesa discuss their experience with an Instagram growth challenge, covering what worked, what didn't, and insights into content strategy and audience engagement.
- The Content System We Swear By: How We Keep Medspa Marketing Organized
Andrea and Taleesa discuss their content system for aesthetic practices, focusing on social media management and content strategy. They cover challenges in hiring assistants, planning, scheduling, creating, approving, and finalizing conten…
- Organic, Boosted, or Paid? What Medspa Owners Really Need to Know
Andrea and Taleesa discuss the advantages and disadvantages of organic content, boosted posts, and paid advertising for medspa marketing, helping owners choose the best strategy for growth.
- Help Wanted: Why Every Medspa Needs a Local Right-Hand
This episode discusses the advantages of hiring local assistants for medspas compared to virtual assistants. Andrea and Taleesa cover tasks that can be outsourced to improve business growth and efficiency, and provide guidance on finding t…
- More Than a Pretty Page: The Website Opinions That Might Ruffle Feathers
Andrea and Taleesa discuss seven controversial website opinions and common issues seen in medspa websites. They offer advice on creating a professional website that represents the brand, engages clients, and stands out from competitors.
- The Summer Survival Series: Part 3 – Be a Community Pillar: Local Partnerships + Collabs to Grow
This episode of Aesthetic Pulse focuses on how medspas can become community pillars by forming local partnerships and collaborations. Hosts Talisa and Andrea discuss strategies for finding partners, building client relationships, and devel…