AEC Marketeer
Business & Finance
About
This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer.
Episodes
- Episode 143: Finding 12 Minutes and AI Leadership with Frank Lazaro
On AEC Marketeer, Frank Lazaro shares his practical, ROI-driven approach to AI adoption, discussing the "Finding 12 Minutes" concept and why organizational barriers, not technology, hinder adoption. Lazaro draws on over 20 years of leaders…
- Episode 142: Storytelling, Strategy, and Social Media Wins with Patrick Black
Patrick Black, social media manager for Baker's Construction Services, details his strategy for growing their Facebook following from 600 to over 72,000 by using storytelling and visuals. He shares how the company documented and shared the…
- Episode 141: UK–US AEC Marketing, Part 1 with Ayo Abbas
This episode of AEC Marketeer features a crossover with Ayo Abbas of The Built Environment Marketing Show, discussing differences in AEC marketing between the UK and US. They cover common clichés, suggest bold marketing strategies, and sha…
- Episode 140: On Brand Recap Mini-Series #4 (Season 1 Finale) with Courtney Miller
This episode recaps the final two episodes of On Brand Season 1.
- Episode 139: On Brand Recap Mini-Series #3 with Courtney Miller
This AEC Marketeer episode is the third in a mini-series recapping 'On Brand'. It covers episodes 5 and 6 of that series and features Courtney Miller.
- Episode 138: On Brand Recap Mini-Series #2 with Courtney Miller
Recap of "On Brand" episodes 3 and 4 - enjoy!
- Episode 137: On Brand Recap Mini-Series #1 with Courtney Miller
This is the first of a mini-series Courtney Miller and I are doing to keep things a little more light and fun this Holiday season where we apply lessons from the show to AEC marketing. Enjoy!
- Episode 136: Leadership Tidbits and a Little Winter Pivot with Keelin Cox
In this episode, I share key takeaways from a recent leadership course, including career anchors and personality assessments, and how they can shape your approach to work and leadership. Plus, I’m kicking off a fun mini series with my frie…
- Episode 135: Beyond the Basics: Generative AI in AEC with Brad Thompson
In this episode, we dive deep into the power of generative AI with Brad Thompson, Business Solutions Director at SDB Contracting Services. With over 20 years of experience bridging marketing, IT, and app development, Brad shares his passio…
- Episode 134: Construction SEO with Perryn Olson
Did you know 95% of people will look up your company online before making a decision? In this episode, we explore the world of construction marketing with Perryn Olson, a fractional CMO who’s helping AEC companies maximize ROI and stay com…
- Episode 133: What AEC Marketers Can Learn From Taylor Swift with Deirdre Booth
Whether you're a Swiftie or not, Taylor Swift's influence on global spending and the marketing strategies behind her success are impossible to ignore. In this episode, Deirdre Booth and I explore how AEC firms can draw inspiration from Tay…
- Episode 132: Podcasting Best Practices with John Tyreman
Are you ready to upgrade your marketing efforts in professional services with a podcast? Maybe you're on the fence? In either case, John Tyreman, founder of Red Cedar Marketing and co-host of the Breaking BizDev podcast, has got you covere…
- Episode 131: Recruiting and Retaining Talent: A Success Story with Skip Bourgeois
Having a hard time finding and keeping top marketing talent in the AEC industry? You’re definitely not alone. In fact, it’s one of the biggest headaches firms are dealing with right now. In this episode, we’re tackling that challenge head-…
- Episode 130: Tradeshows with Tracy Jenkins
From pre-tradeshow planning to post-event debriefs, Tracy Jenkins shares her proven process and go-to checklist for success. Tune in as we explore best practices, actionable tips, and a step-by-step approach to make your next tradeshow a w…
- Episode 129: Don't Fill the Swimming Pool with Mindy Gulati
In this episode, Mindy and I discuss how a healthy culture affects a company's bottom line and the impact cultural strategy can have on your firm and community. She provides historical context for current cultural challenges and examples o…
- Episode 128: AEC Marketing Memes
This is a recording of the closing conversations at SERC where the creator of the AEC Marketing Memes instagram page and I sit down to talk about the page, how content is created, and their philosophy behind the page. AEC Marketing Memes:…
- Episode 127: SERC Conference Recap with Keelin and AEC Marketing Memes
Myself and the fantastic mind behind the AEC Marketing Memes page, "Mimi", talk about the sessions we went to at SERC and some of our key take-aways. We also touched on the conference as a whole and the details that stuck out the most to u…
- Episode 126: Leveraging the 'In-House Agency' Model for Efficient Growth with Shane Kane
In this episode as part of the SERC conference series, Shane and I talked about management strategies to help your team's operations and maximize efficiency which included systems to eliminate tedious and time-intensive tasks like reformat…
- Episode 125: Fresh Ideas from Unrelated Industries with Lillian Parker
In this episode, Lillian and I talk about the importance of looking outside the AEC space to get inspired, prevent burnout, and effectively communicate your firm's brand and strategy. About Lillian: Lillian Parker External Communications M…
- Episode 124: Applying Business Development Wisdom in the Client Acquisition Process with Bill Long
In this episode, industry veteran Bill Long, PE, LEED AP, and SMPS Fellow, shares his extensive insights on the strategic role of business development (BD) and marketing in AEC. He discusses how technical professionals and marketers can ef…
- Episode 123: Whole-Brain® Thinking and Gracewriting with Carol Doscher and Kyla Stewart
In this podcast episode, we dive into Whole-Brain® Thinking and Gracewriting, exploring how these tools can transform communication and proposal writing by tailoring messages to different thinking styles. Through engaging insights and real…
- Episode 122: Building Your Firm's Social Media with Duncan Robertson
In this episode, we explore the intricacies of social media strategy, including tools, recommendations, and tips for creating and maintaining your online presence. We also discuss how to refine your social media and online content to meet…
- Episode 121: SERC Series - How to Own Your Pursuit Schedule with Briana Carter
Ever felt like proposals take over your life? In this episode, we talk about Briana's SERC session on owning your pursuit schedule, balancing work and personal life, and learning how to stay in control even when everything feels chaotic. A…
- Episode 120: Success, Simplified with Sarah Kinard
In this episode, Sarah explains the importance of creating a clear, actionable vision for success - whether that be organizational growth or adapting to disruption or change. She emphasizes starting with reflection—examining what has chang…
- Episode 119: Client Experience (CX) with Tim Asimos
In this episode, Tim Asimos and I talk all about client experience (CX) and its importance for standing out in the AEC industry. We look at the connection between CX and brand, discussing how marketing professionals are uniquely positioned…
- Episode 118: Managerial Economics with Keelin Cox
In this episode, I walk through my key takeaways from the Managerial Economics course I took and how it applies to AEC Marketing as a whole.
- Episode 117: The Year Ahead
In this episode, I give a little peep into what I've been up to the last few months and what I've got in store for everyone this New Year! Links: Project Nomination Form: https://docs.google.com/forms/d/e/1FAIpQLScXXX4IC86vPGvTt7Z7DeLeblyF…
- Episode 116: Making the Case for Showcasing Your Employees with Ida Cheinman
This episode goes into why your company should feature employees and leverage thought leadership as an important component of both marketing and culture. One common piece of pushback that we are looking to answer/mitigate is - if we featur…
- Episode 115: Survey Methodology with Keelin Cox
This episode is a very quick recap of the relevant pieces I got from my Survey Methodology course.
- Episode 114: The Rise of UDOT's Social Media Presence with Aimee Colton
In this episode Aimee Colton and I talk about the Utah Department of Transportation's instragram page and the strategy behind it's incredibly funny and sometimes serious posts. From getting buy in to tracking key metrics, this is an episod…
- Episode 113: Business-Savvy Marketing: Speaking the Language that Drives Growth in AEC with Ryan Sullivan
In this episode I'm joined by Ryan Sullivan to talk about the essential financial literacy needed for success in the AEC industry. We explore how businesses allocate their funds and listeners will learn about key financial terms such as re…
- Episode 112: Getting Schtuff Done with Katherine Robinette
In this episode, I'm joined by Katherine Robinette to discuss the challenges of initiating change within organizations, emphasizing the importance of clearly defining goals before embarking on any project. We talk about the process to foll…
- Episode 111: How Small Firms Can Brand-Build to Compete With Established Firms with Chemene Phillips
In this episode, Chemene Phillips explains the differences between branding and marketing, especially for smaller vs. larger firms. We highlight the importance of budget allocation in making these strategies work. Plus, we share how new co…
- Episode 110: Listening: A Boop!
This mini episode is quick rundown on listening and how to be a good listener. Hope you enjoy!
- Episode 109: Attracting and Retaining Talent with Bryce Batts
In this episode, Bryce Batts outlines what the labor market looks like right now and the best ways to attract and retain talent. This includes how marketing can improve the processes in place to align new employees with company culture and…
- Episode 108: How to be a Leader of Leaders with Marci Thompson
In this episode, I'm joined by Marci Thompson as we dive into the essence of leadership. Marci offers a unique perspective on her own approach to leading and provides valuable advice on what leaders should do more and less of to shine. Joi…
- Episode 107: Neurodiversity in the Workplace with Richard Tregaskes
In today's podcast, Richard Tregaskes from Atkins Realis shares his journey with dyslexia and its impact on his innovative problem-solving skills. He talks about initiating a neurodiversity employee resource group in the Americas, inspired…
- Episode 106: How to Build and Audit a Pursuit Process with Krystn Macomber
This episode dives into constructing and evaluating effective pursuit processes, and defining what sets them apart from traditional proposal process. Krystn shares her philosophy of prioritizing clients over projects, highlighting the stra…
- Episode 105: Animate Your Science with Dr. Tullio Rossi
In this episode Dr. Tullio Rossi explains how he uses animated videos to convey complex information in a simple and approachable way. While Tullio primarily works with scientists, the principles of communicating complex projects are what t…
- Episode 104: AI in the AEC Industry with Mehdi Nourbakhsh and Andy McCune
In this episode we dig into the transformative impact of AI in the AEC industry. Discover how AI is reshaping the AEC landscape and paving the way for firms to gain a competitive edge. This conversation is balanced between AI expert Mehdi…
- Episode 103: Book Report: Never Split the Difference by Chris Voss, Part 2
This episode is part two of my book report on Never Split the Difference by Chris Voss. In this episode I go over mastering "no" and getting to "That's Right".
- Episode 102: Book Report: Never Split the Difference by Chris Voss, Part 1
I'm trying something new this year and doing book reports on professional development books I really like. In this episode I'm going through Never Split the Difference by Chris Voss and applying the tactics he discusses to AEC Marketing! I…
- Episode 101: The Role a Copywriter Plays in Website Design with Ben Culbreth
Have you ever wondered how to make your website really stand out? Well, in today's episode, Ben and I dive into working with a copywriter when designing a website and the role good copy plays in a successful user experience. Now, Ben has s…
- Episode 100: AEC Marketing 101 with Julie Shaffer
In this, the 100th episode of AEC Marketeer, we are taking it back to the basics with a little AEC Marketing 101. Send it to your friends, loved ones, people who might want to get started in this industry, your next door neighbor even! Abo…
- Episode 99: A New Year's Thank You Note
A little note from me to you this New Year's.
- Episode 98: Embracing Growth Mindset in AEC Marketing with Janki DePalma
In this episode, Janki and I discuss the 'pack mule' versus 'unicorn' mentalities and a few tools to help you identify your strengths. We also cover the importance of establishing boundaries to get where you want to be. Janki DePalma is th…
- Episode 97: Exploring the Doer-Seller Model with Donna Corlew
In this episode, Donna Corlew, FSMPS, CPSM and I have a great discussion on Doer-Sellers – those remarkable individuals who are responsible for Doing and Selling. Throughout this conversation we explore the significance of the Doer-Seller…
- Episode 96: Elevating the AEC Industry with BJ Kraemer
In this episode, I am joined by BJ Kraemer to discuss the importance of elevating the AEC Industry and strategies we can use to make an impact. We aim to highlight ways that will allow us to boost both the reputation and visibility of the…
- Episode 95: Generational Communications in Internal Marketing
Join Dawn and me as we dive into the fascinating world of intergenerational communication! Discover the secrets to bridging the gap between generations and adapting your internal marketing approach. Dawn Wagenaar is an unsung hero of profe…
- Episode 94: How to Write a Proposal Cover Letter with Keelin Cox
Cover Letters are the first impression your client will have of your proposal, so you'd be wise to make it a good one! In this episode I cover a few things to avoid in cover letter writing and more importantly, what a good cover letter sho…