Advance Copy
Business & Finance
About
Welcome to Advance Copy a space for independent thinkers in fashion. Our guests are founders of courageous companies reimagining the future of fashion. Together, we’ll look deep inside and outside the industry for ways of growing fashion brands based on instinct and philosophy, in any corner of the world. Join us on advance-copy.com
Episodes
- P1. Natasha Mead on How Good Brands Only Reflect What’s True
Part 1 features Natasha Mead, Art Director and Founder of 1of1 Studio, discussing her work on visual identities for various companies. The conversation covers the influence of naivety, isolation, and archival references on her studio's dev…
- Radical Refinement, how to define a brand philosophy in a turbulent market reality
This episode previews the "Radical Refinement" workshop, focusing on defining a brand philosophy to navigate turbulent market realities. It covers the importance of a strong philosophy, authenticity of brand values, identifying unique sell…
- Preview: Jess Hannah on Growth, Degrowth and "Honest Capitalism"
This episode previews a workshop with Los Angeles-based designer Jess Hannah. It covers her brand J.Hannah's decade of experience, exploring themes of mindful growth, de-growth, and honest capitalism with a group of business owners.
- Lee Mathews on Navigating an Independent Fashion Brand
Lee Mathews, a prominent Australian fashion designer, shares insights on founding principles, offshore production, and pricing challenges in the fashion industry. The conversation was recorded during Melbourne Design Week.
- Carmen Amsterdam a Fresh Perspective on Being Small
Carmen de Baets shares her journey of meeting Joris ter Meulen Swijtink, establishing their guest house, shop, and kitchen, Carmen Amsterdam, and discusses the company's visual signature.
- Casa Shop on Thoughtful Growth
Emi Moore and Jacqueline Davis of Casa Shop reflect on their company's journey since 2016, their distinct Instagram style, and the true meaning of growth, emphasizing a "less is better" philosophy.
- Palo Studios: A Community Haven
Cassie Rose Ebner discusses Palo Studios, a fashion company featuring a wholesale agency, brand, and creative production. Driven by positivity and well-being, Palo Studios aims to connect conscious brands, retailers, and customers.
- Muse on Personal Connections
Sarah Kourim discusses the independent journey of Muse, a family-run fashion brand, and how she and her mother built it from a market stall into an e-commerce business with a focus on personal connections and conscious values.
- De-hierarchising Fashion Education With the Help of Mycelium Networks
ArtEZ University teachers Hanka van der Voet and Chet Bugter explore de-hierarchised fashion education models inspired by mycelium networks in their paper, 'A Fruiting Body Of Collective Labour.' They discuss how fungi and lichen networks…
- Baserange on Growing a Healthy Company
Baserange founders Marie-Louise Mogensen and Blandine Legait discuss their journey of creating a comfortable underwear brand. Mogensen explains their 'healthy organism' business approach, while collaborator Tugba Mert Taskan shares insight…
- St Rose on the Art of Conscious Fragrance
Belinda Smith, founder of St Rose, shares her journey of creating a conscious and luxurious fragrance brand. The discussion covers building a brand rooted in nature, transparency, and a holistic approach to sustainability.
- In Delhi, NorBlack NorWhite Explore Heritage Crafts and Identity
Amrit Kumar and Mriga Kapadiya, co-founders of NorBlack NorWhite, discuss their brand's focus on India's textile heritage, its growth into a cultural platform and creative studio, and challenges with the trade show format.
- Core Principles of a Holistic E-commerce Presence With Thalia Tserevegou
Thalia Tserevegou, founder of TT CoLLECTIVE, shares insights on creating modern, conscious fashion brands and the importance of balance and purpose, drawing from her experience in strategic brand management.
- babaà on Honest Measures of Success
Marta Bahillo, founder of the Spanish knitwear brand Babaà, discusses the company's value system, focus on direct-to-consumer sales, and support for ecological innovation. The episode highlights the brand's journey from organic cotton farm…
- Desert Vintage on Intuitive Community-Building
Salima Boufelfel and Roberto Cowan, owners of Desert Vintage, share their journey into the vintage world and how they inherited and reinvented a local business. They discuss the skills needed for business reinvention and the importance of…
- Advene on Direct to Consumer, Organic Awareness and Creating Value
Advene founders Yijia Wang and Zi Xuan discuss their brand's growth, focusing on direct-to-consumer strategies, organic awareness, and creating value through Italian craftsmanship and customer relationships. The conversation is also availa…
- ORRIS on Trusting Traditions Over Trends
Advance Copy features ORRIS founders Lani Le Berre and Kenneth Koo discussing their brand's foundation in holistic, plant-based practices and artistic collaborations. They explore how independent brands can build sustainable business model…
- Lukhanyo Mdingi’s Spirit of Abundance
Lukhanyo Mdingi, founder of his namesake fashion label since 2015, shares insights on the significance of love and patience in cultivating a purposeful fashion brand centered around human connections.
- ROWSE on Defying Industry Standards
ROWSE CEO Gabriela Salord and Creative Director Nuria Val discuss defying industry standards in skincare. They explain how the brand uses natural ingredients and promotes ethical business practices.
- CAES on Starting a Slow Fashion Brand
Helen de Kluiver discusses the founding of her slow fashion brand, CAES, reflecting on her values and experiences in the fashion industry. The episode explores her leap of faith and the brand's commitment to ethical standards.
- Casa Balandra on Sharing Culture
Claudia and Isabella del Olmo, along with Cécile Denis, discuss the creation of Casa Balandra, a European guest house and artist residency, covering themes of multiculturalism, creativity, relationships, and indulgence.
- The Art of Decision-Making With Austin Austin
Richard and Bessie Austin, founders of the British organic body care brand Austin Austin, discuss integrity, longevity, and the use of social media in building a brand.
- Arnsdorf on Relaunching With Greater Purpose
Jade Sarita Arnott, founder of the womenswear label Arnsdorf, shares insights on relaunching with greater purpose. She emphasizes the importance of designing new processes and overcoming industry barriers.
- Embodying All Parts of Self With Priyanka Kaul
Priyanka Kaul discusses her brand Badaam, which embodies her multi-faceted character and interests. The conversation touches on managing dual careers, the growing recognition of multicultural fashion designers, and India's expertise in nat…
- Graanmarkt 13 on How to Stop Discounting Fashion
Ilse Cornelissens, co-owner of Graanmarkt 13, explains the business decision to stop discounting fashion, which created space to focus on improving the retail business.
- Making Sustainability Simple With Sonzai Studios
Celeste Tesoriero, founder of sustainability consultancy Sonzai Studios, explains the company's mission to make sustainability simple, highlighting the value of collaboration and emotive goal-setting. This conversation is also available as…
- Designing Against Extinction With Mitchell Joachim
Mitchell Joachim, an architect and urban designer, joins Advance Copy to discuss retail architecture, consumerism, and the concept of designing against extinction. Joachim is the co-founder of Terreform ONE.
- The Stories We Tell With SUKU Home
Christine Lafian, founder of SUKU Home, shares her approach to community building and how Indonesian artisans influence her brand. Her story emphasizes the importance of reflecting on the past to progress.
- Partnerships and Regenerative Systems With Kristine Kim
Kristine Kim, a value chain strategist, joins Advance Copy to discuss how fashion brands can evaluate and improve their supply chains. She also explains the importance of environmental and social justice and why worker wellbeing is crucial…
- Après Ski on Letting Go of Expectations
The Founder of Après Ski discusses the challenges and joys of owning an independent label, focusing on how she embraced her creative instincts to develop the brand.
- Welcome to Advance Copy
Advance Copy features conversations with founders of independent fashion companies, discussing how they are innovating and growing their brands globally.