Swatch

Swatch is a Swiss watchmaking company founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of The Swatch Group. The company is known for its affordable, plastic fashion watches, and played a significant role in revitalizing the Swiss watch industry during the quartz crisis.

The episodes frequently discuss Swatch in the context of their collaborations, particularly with Audemars Piguet, often touching on the controversy surrounding these partnerships. Several podcasts analyze the market impact and reception of these collaborations. The discussions also extend to Swatch's general role in the watch industry, including their product releases and overall brand strategy.